Insight Reports 12 minutes PremiumCountdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping Festival Charlotte Rothschild, Analyst Sector Lead: John Harmon, CFA, Managing Director of Technology Research May 11, 2023 Table of ContentsIntroduction Market Scale and Opportunity Countdown to Singles’ Day: Coresight Research Analysis 1. Understanding the Post-Zero-Covid Context for Singles’ Day 2023 2. Survey Analysis: Chinese Consumers’ Shopping Behaviors What We Think Implications for Brands/Retailers Implications for Real Estate Firms Implications for Technology Vendors Methodology What's InsideSingles’ Day, the largest online shopping festival globally, is six months away! We discuss what brands and retailers need to know to prepare for the festival in China, covering the macroeconomic context and leveraging proprietary survey analysis to explore Chinese consumer behavior and preferences. Data in this report include: Singles’ Day GMV by Alibaba and JD.com, 2018–2022E Total China retail sales growth, October 2022–March 2023 Proprietary survey data—where Chinese consumers prefer to shop in general and during shopping festivals, when consumers make discretionary purchases, the importance of discounts/deals when shopping and reasons for participating in shopping festivals Companies mentioned in this report include: Adidas, Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, NARS Cosmetics, Pinduoduo, WeChat Other relevant research: All Coresight Research coverage of Singles’ Day in 2023 and prior years Retail 2023: 10 Trends in China E-Commerce The Coresight Research China Consumer Tracker presents our weekly survey findings, providing a detailed update on Chinese consumers’ behaviors and sentiment. All Coresight Research coverage of China retail This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
