Insight Report 12 minutes Premium

Countdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping Festival

What's Inside

Singles’ Day, the largest online shopping festival globally, is six months away! We discuss what brands and retailers need to know to prepare for the festival in China, covering the macroeconomic context and leveraging proprietary survey analysis to explore Chinese consumer behavior and preferences.

Data in this report include:

  • Singles’ Day GMV by Alibaba and, 2018–2022E
  • Total China retail sales growth, October 2022–March 2023
  • Proprietary survey data—where Chinese consumers prefer to shop in general and during shopping festivals, when consumers make discretionary purchases, the importance of discounts/deals when shopping and reasons for participating in shopping festivals

Companies mentioned in this report include: Adidas, Alibaba (Taobao/Tmall), Douyin,, Kuaishou, NARS Cosmetics, Pinduoduo, WeChat

Other relevant research:

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