Insight Report 12 minutes PremiumCountdown to China’s Singles’ Day 2023: Six Months To Go—What Brands and Retailers Should Know in Advance of the Shopping Festival Charlotte Rothschild, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research May 11, 2023 What's InsideSingles’ Day, the largest online shopping festival globally, is six months away! We discuss what brands and retailers need to know to prepare for the festival in China, covering the macroeconomic context and leveraging proprietary survey analysis to explore Chinese consumer behavior and preferences. Data in this report include: Singles’ Day GMV by Alibaba and JD.com, 2018–2022E Total China retail sales growth, October 2022–March 2023 Proprietary survey data—where Chinese consumers prefer to shop in general and during shopping festivals, when consumers make discretionary purchases, the importance of discounts/deals when shopping and reasons for participating in shopping festivals Companies mentioned in this report include: Adidas, Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, NARS Cosmetics, Pinduoduo, WeChat Other relevant research: All Coresight Research coverage of Singles’ Day in 2023 and prior years Retail 2023: 10 Trends in China E-Commerce The Coresight Research China Consumer Tracker presents our weekly survey findings, providing a detailed update on Chinese consumers’ behaviors and sentiment. All Coresight Research coverage of China retail This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: 10 Things To Know About Temu, the E-Commerce Marketplace Sweeping the US MarketEarnings Insights 2Q23, Week 3: Alibaba Reports Double-Digit Growth; Capri Holdings, Hanesbrands, Qurate Retail and Under Armour See Sales DeclineE-Commerce Outlook: US Apparel and Footwear Sector—Product, Experience and Cost Control Matter Amid Softer DemandResearch Preview: Market Navigator—UK Retail and E-Commerce