Insight ReportAmazon Prime Day 2023 Insights: New Features and Innovations for the Shopping Festival Amid Competition and Other Challenges Terence Ng, Senior Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research July 14, 2023 Reasons to ReadWe present our observations of Amazon’s Prime Day 2023 in the US, held on July 11–12. We discuss Amazon’s foray into travel and healthcare, its supply chain management initiative, labor challenges and more. Data in this research report include: Proprietary US consumer survey findings—expectations to shop Prime Day deals Selected retailers’ rival promotional events to Prime Day 2023 Companies mentioned in this report include: Amazon, Best Buy, Kohl’s, Macy’s, Target, Walmart Other relevant research: More Coresight Research coverage of Amazon Prime Day, including from past years Amazon Apparel US Consumer Survey 2023—full report and infographic The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. US Consumer Tracker Extra: Seasonal Shopping, 3Q23—Holidays Preview All our reports on shopping festivals and holidays Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Leveraging Digital Services, AI and Quick Commerce for Competitive Advantage: Global Learnings for US Retail and E-CommerceChinese New Year 2026: Four Trends To Expect for the Year of the HorseA Guide to NRF 2026 Retail’s Big Show: The Next Now—Key Insights Shaping the Future of RetailSix Months to Singles’ Day 2026: How Will Extended, Segmented and Convenience-Driven Consumption Reshape the Festival?
