Insight Report 10 minutes Premium

Amazon Prime Day 2023 Insights: New Features and Innovations for the Shopping Festival Amid Competition and Other Challenges

What's Inside

We present our observations of Amazon’s Prime Day 2023 in the US, held on July 11–12. We discuss Amazon’s foray into travel and healthcare, its supply chain management initiative, labor challenges and more.

Data in this research report include:

  • Proprietary US consumer survey findings—expectations to shop Prime Day deals
  • Selected retailers’ rival promotional events to Prime Day 2023

Companies mentioned in this report include: Amazon, Best Buy, Kohl’s, Macy’s, Target, Walmart

Other relevant research:

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