Deep Dive 24 minutes PremiumAmazon Apparel US Consumer Survey 2023: Understanding Amazon Fashion and Why Consumers Choose It Anand Kumar, Associate Director of Retail Research May 8, 2023 What's InsideEvery year since 2018, we have conducted an annual survey of US consumers to shed light on their clothing and footwear shopping patterns and habits on Amazon.com. Our sixth annual survey of clothing and footwear shoppers was undertaken in March 2023 and featured 2,000 US consumers. We discuss our survey findings and offer key insights from cumulative data based on our six years of survey data. Proprietary survey data in this research report include: The proportion of US shoppers who have bought and expect to buy apparel from Amazon The proportion of US apparel shoppers who made an apparel purchase via a Prime membership Apparel shoppers’ reasons for shopping on Amazon.com Purchases by category for Amazon apparel shoppers Where US shoppers have purchased apparel from in the past 12 months (including Amazon) Companies mentioned in this research report include: Amazon, NIKE, Macy’s Target, Temu and Walmart Other relevant research: Market Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next? The True Cost of Apparel Returns: Alarming Return Rates Require Loss-Minimization Solutions US Apparel and Footwear Private Label: Consumer Attitudes and Inflation Present Opportunities E-Commerce Outlook: US Apparel and Footwear Sector—Product, Experience and Cost Control Matter Amid Softer Demand All our coverage of apparel and footwear retail and specialty apparel retail The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: August 2023 US Retail Traffic and In-Store Metrics: Apparel Sector Registers Strongest Growth Amid Store-Based Traffic DeclineMarket Navigator: US Department Stores—Softness Ahead Despite Opportunities in Experiences and Alternative ModelsEarnings Insights 4Q23, Week 3: Crocs, Herbalife and L’Oréal See Strong Sales Growth; Capri Holdings and Hanesbrands Report Sales DeclinesUS and UK Store Tracker Extra: Store Openings and Closures 2023 Review and 2024 Outlook