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Amazon Apparel US Consumer Survey 2023: Understanding Amazon Fashion and Why Consumers Choose It

What's Inside

Every year since 2018, we have conducted an annual survey of US consumers to shed light on their clothing and footwear shopping patterns and habits on Our sixth annual survey of clothing and footwear shoppers was undertaken in March 2023 and featured 2,000 US consumers. We discuss our survey findings and offer key insights from cumulative data based on our six years of survey data.

Proprietary survey data in this research report include:

  • The proportion of US shoppers who have bought and expect to buy apparel from Amazon
  • The proportion of US apparel shoppers who made an apparel purchase via a Prime membership
  • Apparel shoppers’ reasons for shopping on
  • Purchases by category for Amazon apparel shoppers
  • Where US shoppers have purchased apparel from in the past 12 months (including Amazon)

Companies mentioned in this research report include: Amazon, NIKE, Macy’s Target, Temu and Walmart

Other relevant research:

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