Deep Dive 24 minutes PremiumAmazon Apparel US Consumer Survey 2023: Understanding Amazon Fashion and Why Consumers Choose It Anand Kumar, Associate Director of Retail Research May 8, 2023 What's InsideEvery year since 2018, we have conducted an annual survey of US consumers to shed light on their clothing and footwear shopping patterns and habits on Amazon.com. Our sixth annual survey of clothing and footwear shoppers was undertaken in March 2023 and featured 2,000 US consumers. We discuss our survey findings and offer key insights from cumulative data based on our six years of survey data. Proprietary survey data in this research report include: The proportion of US shoppers who have bought and expect to buy apparel from Amazon The proportion of US apparel shoppers who made an apparel purchase via a Prime membership Apparel shoppers’ reasons for shopping on Amazon.com Purchases by category for Amazon apparel shoppers Where US shoppers have purchased apparel from in the past 12 months (including Amazon) Companies mentioned in this research report include: Amazon, NIKE, Macy’s Target, Temu and Walmart Other relevant research: Market Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next? The True Cost of Apparel Returns: Alarming Return Rates Require Loss-Minimization Solutions US Apparel and Footwear Private Label: Consumer Attitudes and Inflation Present Opportunities E-Commerce Outlook: US Apparel and Footwear Sector—Product, Experience and Cost Control Matter Amid Softer Demand All our coverage of apparel and footwear retail and specialty apparel retail The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: Beauty Shopping in Focus—TikTok Gains in Latest Quarter: US Consumer Survey InsightsNextGen Commerce, a Coresight Research Conference, December 2023: Agenda and Speaker DetailsCostco Attracts Shoppers; The Travel Bug Spreads This Summer: US Consumer Survey Insights ExtraDebunking Three Myths of Holiday Readiness: Insights Presented at Google Think Retail on Air