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E-Commerce Outlook: US Apparel and Footwear Sector—Product, Experience and Cost Control Matter Amid Softer Demand


What's Inside

The online apparel and footwear market presents growth opportunities, especially for brands and retailers that can innovate to offer interactive experiences and address increasing last-mile costs.

As part of our E-Commerce Outlook series, we examine the size and trajectory of the US online apparel and footwear sector. We explore market drivers, the competitive landscape, key themes we are watching in 2022 and beyond, as well as innovators in the space.

Data in this report, for the US apparel and footwear sector, include:

  • Annual sales and growth rates, 2018–2027E
  • E-commerce penetration rates, 2018–2027E
  • Inflation—changes in the Consumer Price Index, February 2022–February 2023
  • Selected major brands’ and retailers’ online revenues and market share
  • Proprietary survey findings—online apparel return rates

Companies mentioned in this report include: Adidas, Amazon, American Eagle Outfitters, FindMine, Gap Inc., Levi Strauss & Co., Macy’s, Markable, NIKE, Nordstrom, Ralph Lauren, Shein, Switcher Studio, Target, Walmart, Zara

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