Amazon Apparel US Consumer Survey 2023—Infographic: Understanding Amazon Fashion and Why Consumers Choose It

What's Inside

We present highlights from our sixth annual Amazon Apparel US Consumer Survey research report, which explores the preferences and habits of US clothing and footwear shoppers on Amazon.com.

In this infographic, we answer three key questions:

• How popular is Amazon.com among apparel shoppers?
• Does Prime membership influence apparel shopping?
• Why do apparel shoppers buy from Amazon?

Proprietary survey data in this infographic include:

• Proportions of US shoppers who have bought and expect to buy apparel from Amazon.com, 2028–2023
• Proportion of US apparel shoppers who made an apparel purchase via a Prime membership, 2023
• Apparel shoppers’ reasons for shopping on Amazon.com, 2023 vs. 2022

Other relevant research:

• The full Amazon Apparel US Consumer Survey 2023 research report
• Market Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next?
• E-Commerce Outlook: US Apparel and Footwear Sector—Product, Experience and Cost Control Matter Amid Softer Demand
• All our coverage of apparel and footwear retailand specialty apparel retail
• The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations.
• Visit the Coresight Research Fashion and Luxury Hub to explore sector data, reports and company profiles.