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Amazon Apparel US Consumer Survey 2023—Infographic: Understanding Amazon Fashion and Why Consumers Choose It

What's Inside

We present highlights from our sixth annual Amazon Apparel US Consumer Survey research report, which explores the preferences and habits of US clothing and footwear shoppers on

In this infographic, we answer three key questions:

  • How popular is among apparel shoppers?
  • Does Prime membership influence apparel shopping?
  • Why do apparel shoppers buy from Amazon?

Proprietary survey data in this infographic include:

  • Proportions of US shoppers who have bought and expect to buy apparel from, 2028–2023
  • Proportion of US apparel shoppers who made an apparel purchase via a Prime membership, 2023
  • Apparel shoppers’ reasons for shopping on, 2023 vs. 2022

Other relevant research:

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