Insight Report 7 minutes PremiumFour Months to Singles’ Day: Planning a Content Marketing Strategy for 11.11 Coresight Research July 11, 2019 Executive SummarySingles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009. Only 27 brands participated then, generating total GMV of $7.8 million. Last year, total GMV on Alibaba’s various platforms hit $30.8 billion, up 27% from the prior year and a whopping 252% CAGR over the past nine years. Click here to read more Coresight coverage of Singles’ Day for the upcoming 2019 shopping event and prior years. In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. In this report, we discuss the content marketing strategies on Taobao and Tmall. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Generative AI Latest: The EU Digital Services Act, Conversational AI and VMware Explore 2023Singles’ Day 2023 Performance: Positive Reports from Major E-Commerce PlatformsShoptalk 2023 “Shark Reef” Startup Pitch Competition: Preview—12 Innovators, Four Areas of Retail DisruptionLetting Growth Off the Leash in China’s Pet Industry: China Retail Insights
