Insight Report 7 minutes PremiumFour Months to Singles’ Day: Planning a Content Marketing Strategy for 11.11 Coresight Research July 11, 2019 Executive SummarySingles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009. Only 27 brands participated then, generating total GMV of $7.8 million. Last year, total GMV on Alibaba’s various platforms hit $30.8 billion, up 27% from the prior year and a whopping 252% CAGR over the past nine years. Click here to read more Coresight coverage of Singles’ Day for the upcoming 2019 shopping event and prior years. In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. In this report, we discuss the content marketing strategies on Taobao and Tmall. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Explore AI and the Future of Retail at Legends of Commerce: Content & Cocktails—Event PreviewUS Consumer Tracker: Conflicting Trends in Behavior, Plus an Early Look at Memorial Day PlansWeekly US and UK Store Openings and Closures Tracker 2024, Week 44: US Store Closures Climb 60% Year Over Year to Highest Level Since 2020US Beauty—Retail 2024 Sector Outlook: Feel-Good Factor To Drive Sales
