Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Report

Five Months to Singles’ Day: A Timeline to Prepare for Double 11

#
Coresight Research

Key Points

Singles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009. Only 27 brands participated then, generating total GMV of $7.8 million. Last year, total GMV on Alibaba’s various platforms hit $30.8 billion, up 27% from the prior year and a whopping 252% CAGR over the past nine years.

In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. In this report, we offer a five-step guide for preparing for Single’s Day:

  • Set sales targets and plan for traffic.
  • Plan your product mix and prepare inventory and warehousing.
  • Formulate plans to drive traffic and conversion.
  • Get the backend ready.
  • Monitor progress throughout to ensure the best Singles’ Day results.

Click here to read more Coresight coverage of Singles’ Day for the upcoming 2019 shopping event and prior years.

Please Log In to read the full report. Not a member? Register for a free user account.

Other research you may be interested in:

×