Insight Report 10 minutes PremiumFive Months to Singles’ Day: A Timeline to Prepare for Double 11 Coresight Research June 11, 2019 Executive SummarySingles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009. Only 27 brands participated then, generating total GMV of $7.8 million. Last year, total GMV on Alibaba’s various platforms hit $30.8 billion, up 27% from the prior year and a whopping 252% CAGR over the past nine years. In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. In this report, we offer a five-step guide for preparing for Single’s Day: Set sales targets and plan for traffic. Plan your product mix and prepare inventory and warehousing. Formulate plans to drive traffic and conversion. Get the backend ready. Monitor progress throughout to ensure the best Singles’ Day results. Click here to read more Coresight coverage of Singles’ Day for the upcoming 2019 shopping event and prior years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail Innovation: State of In-Store Retailing and Opportunity To Redefine OperationsUS CPG Sales Tracker: Food & Beverages Category Supports Sustained Mid-Teens CPG E-Commerce GrowthOctober 2023 US Retail Traffic and In-Store Metrics: Jewelry Sector Sees Positive GrowthThree Data Points We’re Watching This Week
