Insight Report 6 minutes Premium

Faced with Weak Domestic Markets, It Is Time for Western Retailers and Brands To Join Singles’ Day 2020

What's Inside

The coronavirus pandemic has had a global impact, and the retail industry has been hit hard. With many brands and retailers currently focusing on short-term survival, we look ahead to the opportunities that they could plan to leverage from the Singles’ Day shopping event on November 11, 2020.

We discuss why Singles’ Day should be a key calendar event for Western retailers in 2020, considering the following:

  • Mitigating the impact of the coronavirus
  • The size of the event compare to Prime Day, Black Friday and Cyber Monday in the US
  • Increased participation and product offerings in Singles’ Day over the years
  • The footprint expansion of the festival and room for growth

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak in China.

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