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Singles’ Day 2019: What We Saw from Alibaba

What's Inside

As part of our comprehensive series of reports covering the Chinese shopping festival known as Singles’ Day, we provide news from the day itself as international and domestic brands alike compete for greater gains.

This report covers early updates and highlights from the retail holiday on November 11:

  • The achievement of record milestones by Alibaba
  • An emphasis on new products and consumer experiences
  • The prevalence of livestreaming and influence of key opinion leaders
  • The expansion of Singles’ Day to offline channels

Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years.


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