Insight Report 8 minutes Premium

Singles’ Day 2019: Analyzing Four New Retail Strategies

What's Inside

This year’s Singles’ Day was another record-breaker with sales of $38.3 billion – up 26% from last year and more than five times Amazon’s last Prime Day. US retailers were the second-largest sellers into China by GMV. Each year, Alibaba tweaks its approach based on prior years’ learnings. This report looks at how Alibaba delivers these impressive year-on-year growth rates, such as:

  • New features on Tmall that let brands tailor their shops
  • Effectively leveraging social media
  • Marrying offline with online events

Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years.


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