Insight Report 8 minutes PremiumSingles’ Day 2019: Analyzing Four New Retail Strategies Coresight Research November 20, 2019 What's InsideThis year’s Singles’ Day was another record-breaker with sales of $38.3 billion – up 26% from last year and more than five times Amazon’s last Prime Day. US retailers were the second-largest sellers into China by GMV. Each year, Alibaba tweaks its approach based on prior years’ learnings. This report looks at how Alibaba delivers these impressive year-on-year growth rates, such as: New features on Tmall that let brands tailor their shops Effectively leveraging social media Marrying offline with online events Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Innovator Profile: Syrup Tech Uses AI To Optimize Omnichannel Inventory ManagementConsumers Maintain Consistent Summer Spending Patterns: US Consumer Tracker 2023, Week 32US CPG Sales Tracker: Health & Beauty Category Helps Sustain Mid-Teens Online CPG GrowthWeekly US and UK Store Openings and Closures Tracker 2023, Week 38: US Store Closures Up Three-Quarters vs. Last Year
