Insight Report 6 minutes Premium

Singles’ Day 2019: New Products, Enhanced Experiences and Expanded Markets Drive Alibaba’s Sales

What's Inside

As part of our comprehensive series of reports covering the Chinese shopping festival known as Singles’ Day, we detail the sales performances of major e-commerce players on November 11, namely Alibaba and

This report summarizes highlights from the shopping holiday, covering the following content:

  • Alibaba’s impressive results compared to 2018
  •’s transaction growth
  • Global brand participation and product offerings
  • Innovative consumer shopping experiences, including livestreaming
  • Consumption in lower-tier cities
  • A focus on sustainability

Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years.

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