Insight Report 11 minutes PremiumSingles’ Day 2020: Analyzing New Entrants Coresight Research November 19, 2020 What's InsideAs part of our coverage of Singles’ Day 2020, we explore new entrants on Alibaba’s Tmall platform and their approach to leveraging the shopping festival for China market entry or expansion. This report covers key strategies adopted by new entrants across different sectors, across the following topics: How beauty entrants Dior Beauty and Too Faced Cosmetics leveraged social media for their first Singles’ Day Launches of exclusive products by luxury brands, including Balenciaga and Piaget How new Tmall entrants in the home-furnishing sector branched out to host 3D online showrooms through their Tmall stores, such as IKEA The focus on brand stories among apparel retailers launching on Tmall, including Coppolella and Totême Exciting merchandise offers from cultural and entertainment companies looking to capitalize on Singles’ Day Debuts on Tmall Global for Pitch Fest winners, such as Uncle Bud’s We also present insights into learnings from Singles’ Day 2020 for future shopping festivals and opportunities in online retail in China. Click here for all Coresight Research coverage of Singles’ Day 2020 and past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: September 2023 US Retail Traffic and In-Store Metrics: Shopper Yield Decline Softens Despite Negative Trends in Store-Based Sales and Traffic1Q23 US Retail Inventory Tracker: Inventory Turnover Ratios Further Improve for Many RetailersInsights Video: US Retail and Consumer OutlookJuly 2023 Leading Indicators of US Retail Sales: Projecting Low-Single-Digit Growth Amid Marginal Disposable Income Rise