Insight Report 9 minutes PremiumSingles’ Day 2019: Analyzing New Entrants, from Allbirds to Everlane Coresight Research November 21, 2019 What's InsideFollowing Singles’ Day on November 11, 2019, we discuss the new entrants to Alibaba’s e-commerce platforms, which participated in the shopping holiday for the first time this year. Looking to penetrate the China market, these brands employed different strategies to promote their products and engage with consumers. This report covers the following key themes: The use of social media as a promotional tool, particularly in the beauty sector The trend in China of “consumption upgrade”, demonstrated in the parent-and-baby category The differing approaches of the personal care sector to product promotion, through price optimization and brand awareness The focus on consumer engagement by foreign brands—such as through interactive experiences Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Innovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging ContentUS and UK Retail Bankruptcies Latest, September 2023: US Convenience and Apparel See BankruptciesUS Consumer Tracker Databank—New DataSeptember 2023 US Housing Market Indicators: New Residential Construction Starts Drop to Lowest Point in Over Three Years