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One Month to Singles’ Day: Platforms’ Plans for the 11.11 Global Shopping Festival

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Coresight Research

What's Inside

With one month to go until Singles’ Day 2020, we explore the different plans made by Chinese platforms, including e-commerce and short video platforms, for this year’s event.

We discuss the following key topics:

  • Rules and application windows set by Alibaba for brands and retailers, reflecting the new timeline for Singles’ Day 2020.
  • Timelines for the events for participating platforms, including JD.com, Suning, Kuaishou and Douyin.
  • The types of promotions and incentives planned for consumers, as well as logistical, technical and financial support provided for brands and retailers to optimize traffic and drive sales.

Click here to read the previous report in our countdown to Singles’ Day, which discusses how brands and retailers can use Alibaba’s marketing tools to increase brand or product exposure and drive traffic to their Tmall and Taobao stores.

Click here to read more about Singles’ Day 2020 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events.

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