Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Reports 4 minutes Premium

Coresight Research Countdown to 11.11 Series, #13: 11.11 Officially Begins; Lazada to Make Singles’ Day Debut; Tmall’s “See Now, Buy Now, Play Now” Fashion

#

Executive Summary

Alibaba’s 11.11 Global Shopping Festival, also known as Double 11 or Singles’ Day, takes place on November 11 every year and it has become the world’s biggest 24-hour online sale.This report series covers the various shopping festivals and developments in New Retail that are taking place in the lead up to this event.

  • Alibaba officially launched this year’s Double 11 Global Shopping Festival on October 19. All the businesses in Alibaba’s ecosystem will participate in the event.
  • Southeast Asian e-commerce platform Lazada will join the event for the first time to offer the largest discounts of the year to its customers in six countries.
  • “New Retail” is again one of the keywords for this year’s Double 11, since its first participation in the event in 2017. Alibaba’s Hema supermarkets will turn themselves into 11.11-themed stores to offer fun shopping experiences to customers.

This report is for Premium subscribers only. Learn more about subscriptions here.
If you are a Premium subscriber, please log in.

Other research you may be interested in:

×

GET OUR DAILY INSIGHTS