Insight Report 4 minutes PremiumCoresight Research Countdown to 11.11 Series, #13: 11.11 Officially Begins; Lazada to Make Singles’ Day Debut; Tmall’s “See Now, Buy Now, Play Now” Fashion Coresight Research October 25, 2018 Executive SummaryAlibaba’s 11.11 Global Shopping Festival, also known as Double 11 or Singles’ Day, takes place on November 11 every year and it has become the world’s biggest 24-hour online sale.This report series covers the various shopping festivals and developments in New Retail that are taking place in the lead up to this event. Alibaba officially launched this year’s Double 11 Global Shopping Festival on October 19. All the businesses in Alibaba’s ecosystem will participate in the event. Southeast Asian e-commerce platform Lazada will join the event for the first time to offer the largest discounts of the year to its customers in six countries. “New Retail” is again one of the keywords for this year’s Double 11, since its first participation in the event in 2017. Alibaba’s Hema supermarkets will turn themselves into 11.11-themed stores to offer fun shopping experiences to customers. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 2: UK Openings Up 67%Bed Bath & Beyond: Which Retailers Are Set To Capture Market Share?Holiday 2022: UK Retail Wrap-UpWeekly US and UK Store Openings and Closures Tracker 2023, Week 26: Walgreens Boots Alliance Drives Closures on Both Sides of the Atlantic