Insight ReportSix Months to Singles’ Day: Is 11.11 on Your Calendar? Coresight Research May 13, 2019 Executive SummarySingles’ Day, which began as a festival of young Chinese people celebrating their pride in being single, has become the world’s largest 24-hour online shopping event in terms of gross merchandise volume (GMV). Alibaba’s platforms and JD.com are the two major players. With six months to go until Singles’ Day 2019, brands and retailers looking to participate in the event should start to plan now to ensure products, logistics, warehouse space and marketing efforts are ready. Singles’ Day 2018 generated $30.8 billion in total GMV on Alibaba’s online platforms, while JD.com reported US$23 billion in GMV. Singles’ Day, or 11.11 as the festival is also known, has grown to be so huge it can serve as a strategic entry point to the China market. To succeed on Singles’ Day, brands and retailers must leverage social media to boost consumer awareness – and incorporate Chinese cultural elements into offerings. Click here to read more Coresight coverage of Singles’ Day over the last few years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly UK Store Openings and Closures Tracker 2026, Week 21: Morrisons To Close StoresShoptalk Spring 2025 “Shark Reef” Startup Pitch: Preview—12 Innovators Leveling Up the Customer Experience and Streamlining OperationsShoptalk Fall 2025 Day Two: Scaling Pilots, Pivoting with Intelligence and Building Next-Gen Customer ExperiencesEarnings Insights 1Q25, Week 4: Alibaba, Walmart and Others Report Sales Growth While Under Armour Reports Sales Decline—Infographic
