Insight Report 12 minutes Premium

Two Months to Singles’ Day: How Brands Can Leverage Web 3.0 for The World’s Largest Online Shopping Festival

What's Inside

The world’s largest online shopping festival, Singles’ Day (also known as 11.11), is just two months away. As part of our countdown to Singles’ Day 2022, we cover what companies should consider before entering China’s metaverse and Web 3.0 space as a part of the event, including:

  • How companies such as Alibaba, Tencent and Xiaohongshu tested metaverse and Web 3.0 experiences during Singles’ Day 2021
  • Digital initiatives and regulations introduced by the Chinese government over the past year
  • The most popular forms of metaverse and Web 3.0 entry in China, including augmented and virtual reality, digital collectibles and virtual influencers

Click here to read more about Singles’ Day 2022 as we countdown to the event, as well as Coresight Research’s coverage of past Singles’ Day events.

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