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Reports from 2018 Singles’ Day around the World

Another Record-setting Singles’ Day

This year was the 10th annual Singles’ Day, and set records across the globe. Alibaba reported strong Singles’ Day results:

  • A record $30.8 billion in gross marketplace value (GMV) on 11/11, up 27% from a record $25.3 billion last year
  • More than 1 billion orders were processed by its logistics subsidiary, Cainiao
  • 237 brands exceeded USD$14.4 million (RMB 100 million) in GMV
  • More than 40% of purchases were international brands: The top sources of imported products were Japan, the US, South Korea, Australia and Germany
  • Lazada, a majority-owned Alibaba subsidiary, reached customers in Southeast Asia, including Indonesia, Malaysia, the Philippines, Singapore Thailand and Vietnam also reported healthy results:

  • GMV was $23 billion for its shopping event, held during November 1–11, up 26% from the prior year
  • Products from the US, Japan, Germany, the Netherlands and South Korea were popular
  • Popular brands included Apple, Dell, Dyson, L’Oréal, SK-II, Pampers and others
  • The marketplace sold more than 29,500 tons of fresh food – twice last year’s volume
  • The company’s fast-moving consumer goods FMCG) and foods divisions sold more than 400 million items
  • 90% of the goods ordered from the company’s fulfilment centers were delivered the same or the next day

Singles’ Day in the US

Our team spotted offers in New York physical stores, though Singles’ Day is not yet well-known in the US.

Physical Stores

Estée Lauder
Source: Coresight Research

Source: Coresight Research

Estée Lauder
Source: Coresight Research
Online Stores

There far more online examples of online sales for US shoppers.

Source: Barneys New York

Source: Calvin Klein

Source: Giorgio Armani

Source: Puma

Source: Panasonic

Source: Timbuktu

Singles’ Day in Hong Kong

Many of the Singles’ Day promotions at physical stores in Hong Kong drew lines of customers waiting to take advantage of the bargains.

Physical Stores

Estée Lauder
Source: Coresight Research

Source: Coresight Research

Source: Coresight Research
Online Stores

Source: Zalora

Singles’ Day Elsewhere in Asia


Source: Lazada

Source: Sephora

Source: PCHome

Singles’ Day in Europe

Physical Singles’ Day retail promotions in Europe were likely subdued due to the commemoration of Remembrance Day (Veteran’s Day in the US), representing the 100th anniversary of the end of World War I.


Source: MediaMarkt

Source: Hunkemöller



Source: NewChic