Insight Report 10 minutes PremiumWhat Retailers Can Learn from the “Big Three” Shopping Festivals: An Opportunity for More Business,the Importance of Collaboration and Efficient Operations Coresight Research August 7, 2018 Executive SummaryEvery year, the popularity of the annual online shopping festivals of Internet giants Amazon, Alibaba and JD.com increases. Prime Day, Singles’ Day and 618 have all become very large events that have a significant impact not only on the retail industry as a whole, but also on the organizers and participating brands and retailers. This report highlights three key learning points for brands and retailers: The online shopping festivals represent huge opportunities for retailers and brands to raise their visibility and to increase conversion, whether they are participating directly in the shopping festival or are simply running concurrent promotions. For the participating brands and retailers, increased collaboration with the Internet giant running the festival is crucial to maximize visibility and to ensure they are not overshadowed by the large number of deals offered by other participating retailers. Retailers need to be able to accommodate the extra traffic generated during the shopping festival by investing in their IT and logistics infrastructure. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Seasonal Shopping, 4Q23—Shoppers’ Latest Holiday Expectations: US Consumer Survey Insights ExtraMarketingPulse and eTailingPulse 2023: Retailers Leverage Localization, Web3, AI and Audio To Engage with Consumers in ChinaUS Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?Weekly US and UK Store Openings and Closures Tracker 2023, Week 6: UK Closures Up 65%