Insight Report 4 minutes PremiumThree Months to Singles’ Day: Strategies to Drive Traffic for 11.11 Coresight Research August 12, 2019 Executive SummarySingles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009. Only 27 brands participated then, generating total gross merchandise volume (GMV) of $7.8 million. Last year, total GMV on Alibaba’s various platforms hit $30.8 billion, up 27% from the prior year and a huge 252% CAGR over the past nine years. Click here to read more Coresight coverage of Singles Day for the upcoming 2019 shopping event and prior years. In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. With three months to go, we discuss traffic-driving strategies on Taobao and Tmall. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Head-to-Head in Global Convenience-Store Retailing: Seven & i vs. Alimentation Couche-TardJune 2023 UK Retail Sales: Warm Weather Boosts Retail Sales Growth2023 US Tax Tracker #4: Post-Tax-Day Wrap-Up—IRS Issues $237 Billion in Refunds, Coresight Research Survey Reveals Consumers’ Plans for Tax RefundsE-Commerce Outlook: European Apparel and Footwear—Poised for Growth in 2023 and Beyond
