Insight Report 4 minutes PremiumThree Months to Singles’ Day: Strategies to Drive Traffic for 11.11 Coresight Research August 12, 2019 Executive SummarySingles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009. Only 27 brands participated then, generating total gross merchandise volume (GMV) of $7.8 million. Last year, total GMV on Alibaba’s various platforms hit $30.8 billion, up 27% from the prior year and a huge 252% CAGR over the past nine years. Click here to read more Coresight coverage of Singles Day for the upcoming 2019 shopping event and prior years. In our monthly reports counting down to Singles’ Day, we help retailers prepare for the event. With three months to go, we discuss traffic-driving strategies on Taobao and Tmall. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Earnings Insights 1Q23, Week 3: Coty, Tapestry and Under Armour Post Strong Sales Growth; Qurate Sales DeclineWeekly US and UK Store Openings and Closures Tracker 2024, Week 8: Close to Half of Body Shop UK Stores To CloseUS Store Tracker Extra, February 2023: Tractor Supply Openings Drive Total New Retail Space to 33 Million Square FeetThe Metaverse Is Not Dead: Defying the Rumors of Its Demise
