Insight Report 6 minutes PremiumSingles’ Day 2018: Proprietary Coresight Research Data Reveal the Scale of Growth by Category Coresight Research November 26, 2018 Executive SummaryIn this report, we dig into Alibaba’s Tmall Global sales volume on Singles’ Day, using a detailed, proprietary dataset collating information on the top 500 products across 14 different categories on the platform. Diapers and cosmetics were the best-sellers of the categories we tracked, followed by snacks, women’s skincare and infant formula. Very strong unit sales growth reflected pent-up demand for consumer products as buyers waited for sales and promotions on Singles’ Day. We estimate sales of diapers, cosmetics, snacks, skincare, luggage and bags may have been 30–50 times higher than typical daily volumes. Sales promotions differed across categories. Discounts for women’s shoes and diapers were steepest, at 42% and 38% respectively. Most categories offered at least 25% off. Click here to read more Coresight coverage of Singles Day over the last few years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Web3 and the Supply Chain: Blockchain, Digital Twins and More—Insights Presented at Shoptalk Europe 2023Consumer Avoidance Falls: China Consumer TrackerJanuary and February 2023 China Retail Sales: Total Sales Pick Up as Most Sectors Report Positive GrowthUS Apparel and Footwear—Retail 2024 Sector Outlook: While Resilience Remains, E-Commerce Continues To Cede Share to Physical Stores