Insight Report 6 minutes PremiumSingles’ Day 2018: Proprietary Coresight Research Data Reveal the Scale of Growth by Category Coresight Research November 26, 2018 Executive SummaryIn this report, we dig into Alibaba’s Tmall Global sales volume on Singles’ Day, using a detailed, proprietary dataset collating information on the top 500 products across 14 different categories on the platform. Diapers and cosmetics were the best-sellers of the categories we tracked, followed by snacks, women’s skincare and infant formula. Very strong unit sales growth reflected pent-up demand for consumer products as buyers waited for sales and promotions on Singles’ Day. We estimate sales of diapers, cosmetics, snacks, skincare, luggage and bags may have been 30–50 times higher than typical daily volumes. Sales promotions differed across categories. Discounts for women’s shoes and diapers were steepest, at 42% and 38% respectively. Most categories offered at least 25% off. Click here to read more Coresight coverage of Singles Day over the last few years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: The Last-Mile Race Intensifies: Target and Walmart Pave the Way in Delivery InnovationDiscount Decades—Introduction: Charting the Expansion of US Value RetailingWeinswig’s Weekly: What’s Happening with US Retail Inventories?Market Outlook: US CPG—Growth Led by Price Hikes Amid Macroeconomic Volatility
