Insight Report 13 minutes PremiumFour Months to Singles’ Day: Four Strategies for Brands To Prepare for 11.11 Coresight Research July 11, 2022 What's InsideBrands and retailers need to plan their marketing strategies well in advance of Singles’ Day 2021 in order to ensure that they are well positioned to drive traffic and maximize sales—particularly this year, in a challenging economic environment. With four months to go until the 11.11 Global Shopping Festival, we present key strategies that brands and retailers should implement to set themselves up for success during this year’s shopping festival. In this report, we cover the following: The use of influencers in brand campaigns—including key opinion leaders (KOLs), key opinion consumers (KOCs) and virtual humans Localized marketing tools offered by major e-commerce platforms such as Alibaba and JD.com The importance of aligning with national priorities such as sustainability E-commerce trends in China, including digital collectibles Click here to read more about Singles’ Day 2022 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: What’s Next for the Food Industry?: Insights Presented at the FMI Midwinter Executive Conference 2024Holiday 2023: UK Retail Wrap-Up—December Downturn Unlikely To Herald Renewed RetrenchmentStore Tracker Extra: US and UK Store Openings and Closures 2022 Review and 2023 OutlookDecember 2023 Monthly Consumer Update: US, UK and China