Insight ReportFour Months to Singles’ Day: Four Strategies for Brands To Prepare for 11.11 Coresight Research July 11, 2022 Reasons to ReadBrands and retailers need to plan their marketing strategies well in advance of Singles’ Day 2021 in order to ensure that they are well positioned to drive traffic and maximize sales—particularly this year, in a challenging economic environment. With four months to go until the 11.11 Global Shopping Festival, we present key strategies that brands and retailers should implement to set themselves up for success during this year’s shopping festival. In this report, we cover the following: The use of influencers in brand campaigns—including key opinion leaders (KOLs), key opinion consumers (KOCs) and virtual humans Localized marketing tools offered by major e-commerce platforms such as Alibaba and JD.com The importance of aligning with national priorities such as sustainability E-commerce trends in China, including digital collectibles Click here to read more about Singles’ Day 2022 as we count down to the event, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Sentiment Improves Slightly; Tariff Pessimism Eases; Inflation Awareness Highly Salient: US Consumer Survey InsightsMarch 2026 US Retail Sales: Inflation and High Prices Drive E-Commerce and Gasoline GrowthAnalyst Corner: Constrained Consumers Could Soon “Get to the Goods” Again—Evolving In-Store Loss Prevention, with John HarmonWeekly US Store Openings and Closures Tracker 2025, Week 51: Retailers Announce More Than 1,000 Store Openings for 2026
