Insight Report 5 minutes PremiumAlibaba Kicks Off Singles’ Day Global Shopping Festival Coresight Research October 25, 2016 Executive Summary Alibaba kicked off its 11.11 Global Shopping Festival, which is now the biggest shopping day globally, and released details surrounding its marketing strategy. In our view, entertainment and interactive engagement (which includes VR and an AR Pokémon-Go-style game) are the most anticipated areas and will likely move the needle for this year’s sales growth. We remain positive that Alibaba’s 2016 Singles’ Day sales will achieve new records, and reiterate our forecast for year-over-year sales growth of 40%. Click here to read more Coresight coverage of Singles Day over the last few years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Analyzing the US Home and Home-Improvement Sector Through the Lens of the BEST FrameworkUS CPG Sales Tracker: Strong Beauty Performance Drives Total CPG GrowthUS Apparel and Beauty Spending Tracker, April 2023: Clothing, Footwear and Beauty Spending Growth Eases FurtherAugust 2023 China Retail Sales: Growth Rate Improves, Breaking Three-Month Downward Trend
