Insight Reports 5 minutes premiumAlibaba Kicks Off Singles’ Day Global Shopping Festival Author By Coresight Research October 25, 2016 Key Points Alibaba kicked off its 11.11 Global Shopping Festival, which is now the biggest shopping day globally, and released details surrounding its marketing strategy. In our view, entertainment and interactive engagement (which includes VR and an AR Pokémon-Go-style game) are the most anticipated areas and will likely move the needle for this year’s sales growth. We remain positive that Alibaba’s 2016 Singles’ Day sales will achieve new records, and reiterate our forecast for year-over-year sales growth of 40%. Click here to read more Coresight coverage of Singles Day over the last few years. October 25, 2016 premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in:
