Insight Report 5 minutes PremiumAlibaba Kicks Off Singles’ Day Global Shopping Festival Coresight Research October 25, 2016 Executive Summary Alibaba kicked off its 11.11 Global Shopping Festival, which is now the biggest shopping day globally, and released details surrounding its marketing strategy. In our view, entertainment and interactive engagement (which includes VR and an AR Pokémon-Go-style game) are the most anticipated areas and will likely move the needle for this year’s sales growth. We remain positive that Alibaba’s 2016 Singles’ Day sales will achieve new records, and reiterate our forecast for year-over-year sales growth of 40%. Click here to read more Coresight coverage of Singles Day over the last few years. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: US Consumer Tracker: Focus on Financial Position and SecurityThe True Cost of Apparel Returns: Alarming Return Rates Require Loss-Minimization SolutionsInsights Video: Shoptalk 2023 HighlightsMarket Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next?
