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Alibaba Kicks Off Singles’ Day Global Shopping Festival

Executive Summary

  • Alibaba kicked off its 11.11 Global Shopping Festival, which is now the biggest shopping day globally, and released details surrounding its marketing strategy.
  • In our view, entertainment and interactive engagement (which includes VR and an AR Pokémon-Go-style game) are the most anticipated areas and will likely move the needle for this year’s sales growth.
  • We remain positive that Alibaba’s 2016 Singles’ Day sales will achieve new records, and reiterate our forecast for year-over-year sales growth of 40%.

Click here to read more Coresight coverage of Singles Day over the last few years.

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