Insight Report 13 minutes Premium

Temu Growth and Challenges in the US Market: A Six-Month Follow-Up

What's Inside

We present a six-month follow-up on the growth of online marketplace Temu in the US, with analysis of the views of US consumers regarding the platform based on recent, proprietary survey findings.

The appendix of this report includes recent key developments regarding Temu.

Data in this research report include:

  • Global cross-border market size, 2021–2025E
  • PDD Holdings’ sales and marketing expenses, 2021–2023
  • Whether or not US consumers are familiar with Temu—overall and breakdown by age group
  • How consumers who are familiar with Temu discovered the platform and whether or not they would purchase a product on Temu
  • Concerns that consumers have about buying from Temu

Companies mentioned in this report include: AliExpress, PDD Holdings, Shein, Temu, Wish

Other relevant research:

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