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Temu, the New E-Commerce Marketplace Taking the US by Storm—What Do Consumers Actually Think?

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What's Inside

We examine recent proprietary consumer survey data to understand consumers’ usage and reception of Temu in the US e-commerce space. 

Data in this research report, based on a proprietary survey, are:

  • Whether or not US consumers are familiar with Temu
  • For consumers who are familiar with Temu, how they discovered the platform
  • For consumers who are familiar with Temu, whether or not they would purchase a product on the marketplace
  • For consumers who would not purchase a product on Temu, what concerns they have about the app

Companies mentioned in this research report include: AliExpress, Apple, Shein, Temu and Wish

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