Insight Reports 7 minutes PremiumTemu, the New E-Commerce Marketplace Taking the US by Storm—What Do Consumers Actually Think? Charlotte Rothschild, Analyst Sector Lead: John Harmon, Managing Director of Technology Research March 9, 2023 Table of ContentsIntroduction Market Scale and Opportunity What Consumers Actually Think of Temu: Coresight Research Analysis What We Think Implications for Brands/Retailers What's InsideWe examine recent proprietary consumer survey data to understand consumers’ usage and reception of Temu in the US e-commerce space. Data in this research report, based on a proprietary survey, are: Whether or not US consumers are familiar with Temu For consumers who are familiar with Temu, how they discovered the platform For consumers who are familiar with Temu, whether or not they would purchase a product on the marketplace For consumers who would not purchase a product on Temu, what concerns they have about the app Companies mentioned in this research report include: AliExpress, Apple, Shein, Temu and Wish Other relevant research: 10 Things To Know About Temu, the Cross-Border E-Commerce Marketplace Sweeping the US Market Shein in Fast Fashion—Update: Establishing Dominance Through New Strategies and Business Expansion Plans Weinswig’s Weekly: Temu vs. Shein All Coresight Research coverage of the e-commerce sector This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
