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Shein in Fast Fashion—Update: Establishing Dominance Through New Strategies and Business Expansion Plans


What's Inside

Shein gained ground as a leading player in the fast-fashion market in 2022, and we believe that the company is well positioned to expand in 2023.

We present a company overview and explore Shein’s strategies and business expansion plans, covering incubating new brands, testing an e-commerce marketplace model, opening new distribution centers and extensively growing the Shein X incubator program.

We also discuss Shein’s new funding and US IPO plans, ESG (sustainability) initiatives, physical store launches and other recent developments.

Data in this report include:

  • Proprietary US consumer survey data—retailers from which US apparel shoppers have purchasing clothing or apparel accessories in the past three months
  • Express order delivery times—ASOS, Boohoo and Shein

Companies mentioned in this report include: ASOS, Boohoo, Inditex (Zara), SHEGLAM, Shein

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