Insight Reports 17 minutes PremiumShein in Fast Fashion—Update: Establishing Dominance Through New Strategies and Business Expansion Plans Anand Kumar, Associate Director of Research February 10, 2023 Table of ContentsIntroduction Market Scale and Opportunity Shein’s Strategies and Business Expansion Plans: Coresight Research Analysis Company Overview Demand for Shein Products Among US Consumers Remains Strong Business Expansion Plans Strategic Focuses Recent Developments What We Think Implications for Brands/Retailers Implications for Technology Vendors What's InsideShein gained ground as a leading player in the fast-fashion market in 2022, and we believe that the company is well positioned to expand in 2023. We present a company overview and explore Shein’s strategies and business expansion plans, covering incubating new brands, testing an e-commerce marketplace model, opening new distribution centers and extensively growing the Shein X incubator program. We also discuss Shein’s new funding and US IPO plans, ESG (sustainability) initiatives, physical store launches and other recent developments. Data in this report include: Proprietary US consumer survey data—retailers from which US apparel shoppers have purchasing clothing or apparel accessories in the past three months Express order delivery times—ASOS, Boohoo and Shein Companies mentioned in this report include: ASOS, Boohoo, Inditex (Zara), SHEGLAM, Shein Other relevant research: This report is an update to our previous Shein in US Fast Fashion report Global Fast Fashion: Market Poised for Strong Growth, but Sustainability Challenges Remain All Coresight Research coverage of the specialty apparel sector This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
