Deep Dive 17 minutes PremiumShein in US Fast Fashion: The Multibillion-Dollar Apparel Giant Captures Share Among Young Shoppers Coresight Research March 30, 2022 What's InsideShein dominates the US fast-fashion market. We analyze the apparel giant’s business, including the following: Key strategies and business expansion plans Target consumers Competitive strengths and weaknesses We compare Shein’s key strategies with that of two other ultra-fast-fashion companies, UK-based ASOS and Boohoo Group, which are part of the Coresight 100 (our focus list of retailers, brand owners and real estate firms, spanning the US, Europe and Asia). Read our previous report on Shein’s business model. Contents (Click to navigate) Introduction Shein in US Fast Fashion: Coresight Research Analysis Company Overview Strong Demand for Shein Products Among US Consumers Expansion Plans for 2022 and Beyond IPO Plans on Hold Again Amid Russia-Ukraine War Delivery Capabilities: A Major Competitive Disadvantage Business Strategies Recent Developments What We Think Implications for Brands/Retailers This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
