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Shein in US Fast Fashion: The Multibillion-Dollar Apparel Giant Captures Share Among Young Shoppers

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Coresight Research

What's Inside

Shein dominates the US fast-fashion market. We analyze the apparel giant’s business, including the following:

  • Key strategies and business expansion plans
  • Target consumers
  • Competitive strengths and weaknesses

We compare Shein’s key strategies with that of two other ultra-fast-fashion companies, UK-based ASOS and Boohoo Group, which are part of the Coresight 100 (our focus list of retailers, brand owners and real estate firms, spanning the US, Europe and Asia).

Read our previous report on Shein’s business model.

Contents (Click to navigate)

Introduction

Shein in US Fast Fashion: Coresight Research Analysis

Company Overview

Strong Demand for Shein Products Among US Consumers

Expansion Plans for 2022 and Beyond

IPO Plans on Hold Again Amid Russia-Ukraine War

Delivery Capabilities: A Major Competitive Disadvantage

Business Strategies

Recent Developments

What We Think

Implications for Brands/Retailers

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