Insight Report 13 minutes PremiumShein: How Is the Chinese Brand Conquering the US Fast-Fashion Market? Coresight Research July 27, 2021 What's InsideChina-based online clothing brand Shein has taken the US fast-fashion market by storm. We explore how Shein has found success, reviewing its business model and marketing strategies. We compare Shein’s operating model with the direct-to-consumer (DTC) ultra-fast-fashion companies ASOS and Boohoo Group, which are part of the Coresight 100 (our focus list of retailers, brand owners and real estate firms, spanning the US, Europe and Asia). Contents (Click to navigate) What’s the Story? Why It Matters Shein: In Detail History and Overview Business Model Is Shein Ethical and Sustainable? Recent Key Developments What We Think This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Fashinnovation’s Worldwide Talks 8: Entrepreneurship, Sustainability and Technology To Drive Fashion in 2023ChatGPT and Generative AI: Five Things Retailers Should Know—UpdateUS Store Tracker Extra, April 2023: Bed Bath & Beyond Pushes Total Closed Space to 52 Million Square FeetCES 2023: 12 Innovative Startups Seen at Pepcom Digital Experience!
