Insight Report 13 minutes PremiumShein: How Is the Chinese Brand Conquering the US Fast-Fashion Market? Coresight Research July 27, 2021 What's InsideChina-based online clothing brand Shein has taken the US fast-fashion market by storm. We explore how Shein has found success, reviewing its business model and marketing strategies. We compare Shein’s operating model with the direct-to-consumer (DTC) ultra-fast-fashion companies ASOS and Boohoo Group, which are part of the Coresight 100 (our focus list of retailers, brand owners and real estate firms, spanning the US, Europe and Asia). Contents (Click to navigate) What’s the Story? Why It Matters Shein: In Detail History and Overview Business Model Is Shein Ethical and Sustainable? Recent Key Developments What We Think This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Earnings Insights 3Q23, Week 4: Alibaba, Walmart and More Report Positive Sales Growth; Gap, Macy’s and Others See Sales DeclineThree Data Points We’re Watching This WeekEssential Guide to Shoptalk 2024: Strategies and Opportunities Across Five Retail ThemesMarch 2023 US Retail Sales: Growth Decelerates from February