Shein: How Is the Chinese Brand Conquering the US Fast-Fashion Market?

What's Inside

China-based online clothing brand Shein has taken the US fast-fashion market by storm. We explore how Shein has found success, reviewing its business model and marketing strategies.

We compare Shein’s operating model with the direct-to-consumer (DTC) ultra-fast-fashion companies ASOS and Boohoo Group, which are part of the Coresight 100 (our focus list of retailers, brand owners and real estate firms, spanning the US, Europe and Asia).

Contents (Click to navigate)

What’s the Story?

Why It Matters

Shein: In Detail

History and Overview

Business Model

Is Shein Ethical and Sustainable?

Recent Key Developments

What We Think