Insight Reports 9 minutes Premium10 Things To Know About Temu, the E-Commerce Marketplace Sweeping the US Market Charlotte Rothschild, Analyst Sector Lead: John Harmon, Managing Director of Technology Research February 2, 2023 Table of ContentsIntroduction Market Scale and Opportunity 10 Things To Know About Temu: Coresight Research Analysis 1. Temu Is the Number-One Free App on the US App Store 2. PDD Holdings Is Its Parent Company, Providing Access to a Vast Amount of Resources 3. The C2M Business Model Enables Fast and Inexpensive Services 4. The Marketplace Boasts a Wide Product Offering 5. Temu’s Main Competitors Are AliExpress, Shein and Wish 6. User Acquisition Strategies Include Gamification and Referrals 7. The Platform Provides Hefty, Personalized Promotions 8. Temu Aims To Provide Quality Customer Service, Yet Many Reviews Suggest Otherwise 9. The Emphasis Is on Convenience Across Payments, Delivery and Returns 10. Social Responsibility Is a Core Value What We Think Implications for Brands/Retailers What's InsideThis research report presents 10 things you need to know about Temu, the e-commerce marketplace that is gaining popularity among US consumers for its low prices and free shipping. Data in this research report include: Global cross-border market size and projected growth Companies mentioned in this research report include: AliExpress, Amazon, PDD Holdings, Pinduoduo, Shein, Temu Other relevant research: Temu, the New E-Commerce Marketplace Taking the US by Storm—What Do Consumers Actually Think? Shein in US Fast Fashion: The Multibillion-Dollar Apparel Giant Captures Share Among Young Shoppers Market Outlook: US and China E-Commerce—Growth To Slow Post Pandemic This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
