Insight Report 7 minutes PremiumHoliday 2023: Social Media Strategies—Shoppable Posts and Creator-Generated Content Can Drive Conversion Sunny Zheng, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research October 25, 2023 What's InsideThe holiday season is not only a time of festive celebrations but also a pivotal period for brands and retailers to capitalize on the immense potential of social commerce. In this report, we explore the dynamic landscape of holiday marketing on social media, delving into key strategies and insights for brands and retailers to achieve success during the holiday 2023 season. Companies mentioned in this report include: Aerie, Big Lots, CVS, Levi’s, Meta, Macy’s, Target, TikTok, Walgreens Other relevant research: Holiday 2023: US Retail Outlook Summary Update US Social Commerce Survey 2023: Video-Centric Platforms and Influencers Offer Opportunities for Brands 2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping Destination All Coresight Research coverage of digital commerce and US holiday retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Surprisingly Strong In-Store Shopping Accompanies Prime Day Week: US Consumer Tracker 2023, Week 30Insights Video: Market Navigator—US Apparel and Footwear RetailingConsumers Return to Stores Without Slowing Online Shopping: China Consumer Survey InsightsFood Insecurity in the US: Five Key Trends
