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US Social Commerce Survey 2023: Video-Centric Platforms and Influencers Offer Opportunities for Brands

What's Inside

How popular is social commerce in the US, and how are consumers shopping on social media?

Our latest annual social commerce survey analyzes consumer trends across product categories, social media platforms and consumer demographics. We provide valuable insights for brands and retailers to gain a competitive edge in developing and enhancing their social commerce strategies.

Data in this research report, based on proprietary survey findings, include:

  • Use of social media in the shopping process—social platforms used, purchase frequency, reasons for shopping on social media, prevalence of and reasoning behind abandoning purchases, and more
  • Tapping the power of influencers/celebrities—types of influencers that consumers follow, their reasons for doing so, and the impact of influencers on shopping behaviors

Companies mentioned in this report include: Facebook, Instagram, TikTok, Twitter, YouTube

Other relevant research:

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