Deep Dive PremiumUS Social Commerce Survey 2023: Video-Centric Platforms and Influencers Offer Opportunities for Brands Charlotte Rothschild, Analyst Sector Lead: Philip Moore, Head of Custom Research June 15, 2023 You are currently viewing a preview of this report. Already a paying subscriber? Please log in to see the entire report. If you wish to learn more about our subscription plans and become a paying subscriber, click here. Register What's InsideHow popular is social commerce in the US, and how are consumers shopping on social media? Our latest annual social commerce survey analyzes consumer trends across product categories, social media platforms and consumer demographics. We provide valuable insights for brands and retailers to gain a competitive edge in developing and enhancing their social commerce strategies. Data in this research report, based on proprietary survey findings, include: Use of social media in the shopping process—social platforms used, purchase frequency, reasons for shopping on social media, prevalence of and reasoning behind abandoning purchases, and more Tapping the power of influencers/celebrities—types of influencers that consumers follow, their reasons for doing so, and the impact of influencers on shopping behaviors Companies mentioned in this report include: Facebook, Instagram, TikTok, Twitter, YouTube Other relevant research: View highlights from this report in our corresponding infographic. All Coresight Research coverage of digital commerce This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for
