Infographic PremiumUS Social Commerce Survey 2023—Infographic: Video-Centric Platforms and Influencers Offer Opportunities for Brands Charlotte Rothschild, Analyst June 15, 2023 What's InsideHow are US consumers shopping on social media? This infographic presents highlights from our latest annual social commerce survey, analyzing how shoppers engage with social media platforms and the trends shaping the future of social commerce. We provide valuable insights for brands and retailers to gain a competitive edge in developing and enhancing their social commerce strategies. In this infographic, we focus on opportunities in three areas: Video-based platforms Influencers Trust Data in this infographic, based on proprietary survey findings, include: Use of social media in the shopping process—platforms used, reasons for shopping on social media, and more Tapping the power of influencers/celebrities—reasons for following influencers and the impact of influencers on shopping behaviors Companies mentioned in this report include: Facebook, Instagram, TikTok, Twitter, YouTube Other relevant research: Read the full report for our complete survey analysis of consumer trends across product categories, social media platforms and consumer demographics. All Coresight Research coverage of digital commerce This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Financial Health Update and Consumers’ Increase in Activity: US Consumer Tracker 2023, Week 25Earnings Insights 2Q23, Week 2: Columbia Sportswear, Clorox, Floor & Decor and Sprouts Farmers Market Post Solid Results; Amazon Sees Online Sales ImproveWeekly US and UK Store Openings and Closures Tracker 2024, Week 19: Apparel Retailer rue21 To Close All StoresThe Closure of Zulily: Analyzing Its Impacts on Rivals and Stakeholders