Infographic PremiumUS Social Commerce Survey 2023—Infographic: Video-Centric Platforms and Influencers Offer Opportunities for Brands Charlotte Rothschild, Analyst June 15, 2023 What's InsideHow are US consumers shopping on social media? This infographic presents highlights from our latest annual social commerce survey, analyzing how shoppers engage with social media platforms and the trends shaping the future of social commerce. We provide valuable insights for brands and retailers to gain a competitive edge in developing and enhancing their social commerce strategies. In this infographic, we focus on opportunities in three areas: Video-based platforms Influencers Trust Data in this infographic, based on proprietary survey findings, include: Use of social media in the shopping process—platforms used, reasons for shopping on social media, and more Tapping the power of influencers/celebrities—reasons for following influencers and the impact of influencers on shopping behaviors Companies mentioned in this report include: Facebook, Instagram, TikTok, Twitter, YouTube Other relevant research: Read the full report for our complete survey analysis of consumer trends across product categories, social media platforms and consumer demographics. All Coresight Research coverage of digital commerce Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 4Q23, Week 1: Deckers, Clorox and Walgreens Report Strong Results; Columbia Sportswear Sees Sales DeclineMarket Navigator: US Apparel and Footwear Retailing—Executive SummaryInnovator Profile: Raleon’s AI-Powered Solution Optimizes Loyalty Programs To Enhance Customer EngagementSecondhand Chic: US Fashion Resale Market Growth Driven by Vintage and Luxury Demand; Signs of Profitability