US Social Commerce Survey 2023—Infographic: Video-Centric Platforms and Influencers Offer Opportunities for Brands

What's Inside

How are US consumers shopping on social media? This infographic presents highlights from our latest annual social commerce survey, analyzing how shoppers engage with social media platforms and the trends shaping the future of social commerce.

We provide valuable insights for brands and retailers to gain a competitive edge in developing and enhancing their social commerce strategies.

In this infographic, we focus on opportunities in three areas:

• Video-based platforms
• Influencers
• Trust

Data in this infographic, based on proprietary survey findings, include:

• Use of social media in the shopping process—platforms used, reasons for shopping on social media, and more
• Tapping the power of influencers/celebrities—reasons for following influencers and the impact of influencers on shopping behaviors

Companies mentioned in this report include: Facebook, Instagram, TikTok, Twitter, YouTube

Other relevant research:

• Read the full report for our complete survey analysis of consumer trends across product categories, social media platforms and consumer demographics.
• All Coresight Research coverage of digital commerce