Deep Dive 9 minutes PremiumSingles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns Coresight Research November 18, 2019 What's InsideThe pre-sale period for the 11.11 Global Shopping Festival this year began on October 21, and international and domestic brands were eager to use this time to launch promotional campaigns. We discuss the strategies employed by brands and retailers across different categories on Tmall to achieve a number of objectives: Encourage early and high-value orders Increase customer engagement Promote store membership Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner—Shopping Shifts and Summer Spending: US Consumer Insights with Aditya KaushikAnalyst Corner—A Budget for Retail? Reviewing the UK’s 2024 Finance Update with John MercerAnalyst Corner: Retail Innovation in China, with Anand Kumar—Three Opportunities for Brands and RetailersEarnings Insights 3Q24, Week 4: Sales Growth for Alibaba, Home Depot and JD.com
