Singles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns

What's Inside

The pre-sale period for the 11.11 Global Shopping Festival this year began on October 21, and international and domestic brands were eager to use this time to launch promotional campaigns. We discuss the strategies employed by brands and retailers across different categories on Tmall to achieve a number of objectives:

• Encourage early and high-value orders
• Increase customer engagement
• Promote store membership

Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years.