Deep Dive 9 minutes PremiumSingles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns Coresight Research November 18, 2019 What's InsideThe pre-sale period for the 11.11 Global Shopping Festival this year began on October 21, and international and domestic brands were eager to use this time to launch promotional campaigns. We discuss the strategies employed by brands and retailers across different categories on Tmall to achieve a number of objectives: Encourage early and high-value orders Increase customer engagement Promote store membership Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: US Consumer Tracker: Avoidance Rises and Activity SlidesUS Store Tracker Extra, June 2023: Walgreens Adds 2 Million Square Feet to ClosuresConsumers Pursue Conflicting Anti-Inflation Strategies: US Consumer Tracker 2023, Week 23Consumer Financial Health Stays Strong: US Consumer Survey Insights 2023, Week 38
