Insight Report 8 minutes PremiumSingles’ Day 2020: Analyzing New Retail Strategies Coresight Research November 20, 2020 What's InsideStarted as an online-only shopping festival, Singles’ Day has been shifting toward an omnichannel presence, leveraging Alibaba’s concept of “New Retail” to extend the event to offline retail. In this report, we discuss three key New Retail strategies that brands and Alibaba’s Tmall platform launched for this year’s Double 11: Offline experiential events—such as pop-up shops, with examples from Midea and Panasonic 3D virtual showrooms—including the Tmall 3D Mall for home-furnishing brands Online coupons Read our New Retail Briefing series to keep up to date with recent developments in New Retail in China and Beyond. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Earnings Insights 2Q23, Week 6: Five Below and Lululemon Report Solid Results; Academy Sports, Big Lots and Signet Jewelers See Sales DeclineThree Things You Need To Know: Head-to-Head in US Drugstore Retailing—CVS Health vs. Walgreens Boots AllianceUS CPG Sales Tracker: Online Food and Beauty Growth Taper Off FurtherThinking Differently About Tech and Data To Drive Profit: The 3x3x3 Framework