Insight ReportSingles’ Day 2020: Analyzing New Retail Strategies Coresight Research November 20, 2020 Reasons to ReadStarted as an online-only shopping festival, Singles’ Day has been shifting toward an omnichannel presence, leveraging Alibaba’s concept of “New Retail” to extend the event to offline retail. In this report, we discuss three key New Retail strategies that brands and Alibaba’s Tmall platform launched for this year’s Double 11: Offline experiential events—such as pop-up shops, with examples from Midea and Panasonic 3D virtual showrooms—including the Tmall 3D Mall for home-furnishing brands Online coupons Read our New Retail Briefing series to keep up to date with recent developments in New Retail in China and Beyond. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Breathing Space for US Retailers and Brands: US Tariffs Paused for 90 Days But Hiked Further for ChinaWeekly US Store Openings and Closures Tracker 2026, Week 10: US Store Openings Gain Momentum—BJ’s, Burlington Stores, Abercrombie & Fitch and MoreHoliday 2025 Survey Insights: Holiday Shopping Jumps As Shutdown Impact FadesInsights from China’s National Day Golden Week 2025: Resilience and Evolution in Consumer Demand
