Singles’ Day 2020: Analyzing New Retail Strategies

What's Inside

Started as an online-only shopping festival, Singles’ Day has been shifting toward an omnichannel presence, leveraging Alibaba’s concept of “New Retail” to extend the event to offline retail.

In this report, we discuss three key New Retail strategies that brands and Alibaba’s Tmall platform launched for this year’s Double 11:

1. Offline experiential events—such as pop-up shops, with examples from Midea and Panasonic
2. 3D virtual showrooms—including the Tmall 3D Mall for home-furnishing brands
3. Online coupons

Read our New Retail Briefing series to keep up to date with recent developments in New Retail in China and Beyond.

Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events.