Insight Report 8 minutes PremiumSingles’ Day 2020: Analyzing New Retail Strategies Coresight Research November 20, 2020 What's InsideStarted as an online-only shopping festival, Singles’ Day has been shifting toward an omnichannel presence, leveraging Alibaba’s concept of “New Retail” to extend the event to offline retail. In this report, we discuss three key New Retail strategies that brands and Alibaba’s Tmall platform launched for this year’s Double 11: Offline experiential events—such as pop-up shops, with examples from Midea and Panasonic 3D virtual showrooms—including the Tmall 3D Mall for home-furnishing brands Online coupons Read our New Retail Briefing series to keep up to date with recent developments in New Retail in China and Beyond. Click here to read more about Singles’ Day 2020, as well as further Coresight Research coverage of past Singles’ Day events. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: February 2023 Monthly Consumer Update: US, UK and ChinaMarket Navigator: US Apparel and Footwear Retailing—After the Bounce, What’s Next?Three Things You Need To Know: Inclusivity in Retail—Opportunities for 2023US Beauty Retailing—A Standout Discretionary Category in 2023: Highlights from the Market Navigator