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Singles’ Day 2022: Making an Impact Around the World

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Singles’ Day (also known as 11.11), the world’s largest online global shopping festival, expanded once again this year, including an increasing number of retailers from outside China. As part of our Singles’ Day 2022 coverage, we examine various promotions from locations outside Mainland China, including Australia, Europe, Southeast Asia, the United Arab Emirates (UAE) and the US.

Companies mentioned in this report include: Adidas, American Eagle Outfitters, Dick’s Sporting Goods, Foot Locker and PUMA

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