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Coresight Research Countdown to 11.11 Series, #6: Smart Cleaning Festival; Sa Sa Partners with Taobao to Create New Retail Model Innovation

Executive Summary

Alibaba’s 11.11, also known as Double 11 or Singles’ Day, takes place on November 11 and has grown to become the world’s largest 24-hour online sale. This report series covers the various shopping festivals and developments in New Retail that are taking place through to November 11.

  • Alibaba’s most recent shopping event was the Smart Cleaning Festival held August 28–29, a promotional event for electronic appliances. Many brands including Midea, Haier, Xiaomi, Supor, Panasonic and Philips participated in this promotion.
  • Hong Kong cosmetics retailer Sa Sa is collaborating with Taobao to create a New Retail operation model combining online and offline. One of its New Retail features is that consumers can watch the live streaming of product demonstrations and purchase the product at the same time.
  • Alibaba has worked with hypermarket chain RT-Mart to digitally transform RT-Mart’s operation using New Retail technology. Alibaba has a 36% stake in RT-Mart’s holding company Sun Art.
  • Through this New Retail makeover, an RT-Mart store in Shanghai has seen online orders climb to 5,000 a day at its peak compared to nearly zero prior to the collaboration.

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