Livestreaming E-Commerce Our coverage of livestreaming e-commerce presents insights into the growth of the market—with a focus on the US and China—as well as recommendations and best practices for brands and retailers to develop winning livestreaming e-commerce strategies. Insight Report | October 14, 2024China Retail Insights: Countdown to Singles’ Day 2024, One Month To Go—Major Platforms Seek To Boost Growth by Supporting Merchants PremiumInsight Report | September 18, 2024Flipkart Big Billion Days 2024 Preview: Fast Delivery and Increased Sustainability To Boost Sales PremiumDeep Dive | August 21, 2024What’s Happening in US Beauty Retail?: Inclusivity and Wellness Lead the Way PremiumInsight Report | August 12, 2024China Retail Insights: Countdown to Singles’ Day 2024, Three Months To Go—Brands Connect with Shoppers Through AI and Livestreaming PremiumInsight Report | July 19, 2024Amazon Prime Day 2024 Insights: Travel, Food, Early Deals, Livestreaming—This Year’s Sales Boosters PremiumInsight Report | June 24, 2024China’s 6.18 Shopping Festival 2024: Sales Model Shifts, Low-Price Strategies, New Brands and Livestreaming PremiumInsight Report | April 2, 2024Five Ways To Win in the China Market: Opportunities for Western Brands and Retailers—China Retail Insights PremiumEvent Coverage | March 21, 2024Shoptalk 2024 Day Four: Innovation for Innovation’s Sake?Free ReportEvent Presentation | January 23, 2024China Retail Unveiled: In-Depth Insights Presented at FIRA 2024 Annual Meeting PremiumEvent Presentation | January 22, 2024What’s Next for the Food Industry?: Insights Presented at the FMI Midwinter Executive Conference 2024 PremiumEvent Coverage | January 15, 2024Day One at NRF 2024: Retail’s Big Show—Building Community and Leveraging Technology Drives Retail Success PremiumDeep Dive | November 29, 20234Q23 US Livestreaming Tracker: Trust and Quality Drive Purchase Decisions in Live-Video Commerce PremiumInsight Report | November 24, 2023Singles’ Day 2023 Performance: Positive Reports from Major E-Commerce Platforms PremiumAnalyst Corner | November 19, 2023Weinswig’s Weekly: The Singles’ Day Trifecta—Discounting, Livestreaming and AIRegister for Free AccessAnalyst Corner | November 12, 2023Weinswig’s Weekly: Five Foundations for the 2023 Festive SeasonRegister for Free AccessDeep Dive | October 24, 2023Immersive Experiences in Retail: Driving Sales Through Enhanced Shopper Engagement PremiumInsight Report | August 11, 2023Countdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must Know PremiumDeep Dive | August 10, 20233Q23 US Livestreaming Tracker: Target Provides Competition for Walmart, Opportunities for Home and Beauty PremiumInsight Report | July 11, 2023China’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract Shoppers PremiumDeep Dive | May 30, 20232Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping Destination PremiumInfographic | May 17, 202310 Key Trends Shaping Livestreaming E-Commerce in 2023—Free InfographicFree ReportInnovator Profile | April 27, 2023Innovator Profile: Radd.’s Video-Marketing Tool Drives E-Commerce Traffic and Conversion PremiumDeep Dive | February 1, 202310 Key Trends Shaping Livestreaming E-Commerce in 2023 PremiumDeep Dive | January 23, 20231Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping Journey PremiumInsight Report | January 23, 2023Is Influencer Marketing Still Effective in the Global Beauty Market?Register for Free AccessDeep Dive | January 19, 2023Innovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging ContentFree ReportDeep Dive | January 11, 2023Livestreaming in Western Markets: A Beauty Renaissance Is on the Horizon PremiumInsight Report | December 14, 2022Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm PremiumDeep Dive | December 13, 2022Retail 2023: 10 Trends in China E-Commerce PremiumDeep Dive | December 12, 2022Retail 2023: 10 Trends in Retail Technology PremiumDeep Dive | November 29, 2022Livestreaming in Western Markets: A Primer PremiumInsight Report | November 23, 202210.10 Shopping Festival 2022: 10 Key Takeaways PremiumInsight Report | November 17, 2022Singles’ Day 2022: New Products, Entrants and Trends—Brands Capitalize on Immersive Technologies and Virtual Products PremiumInsight Report | November 16, 2022Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping PremiumEvent Coverage | November 9, 2022Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth PremiumInsight Report | November 4, 2022One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty PremiumDeep Dive | November 2, 2022Retail-Tech Landscape: Livestream E-Commerce Tech Providers and Platforms—2022 Update PremiumEvent Coverage | October 13, 2022Big Billion Days 2022 Wrap-Up: Sellers and Consumers Benefit from Tech-Powered Shopping Experiences PremiumInsight Report | October 13, 2022Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season PremiumDeep Dive | October 10, 20224Q22 US Livestreaming Tracker: Promotions and Informative Content Attract Shoppers Ahead of the Festival Season PremiumInsight Report | October 7, 202210 Things To Know About the 2022 10.10 Shopping Festival: Special Deals Help Shoppers Weather Inflation PressureFree ReportEvent Presentation | October 3, 2022Seizing the Grocery Livestreaming Opportunity: Insights Presented at Groceryshop 2022 PremiumInsight Report | October 3, 2022One Week Until the 10.10 Shopping Festival 2022: 10 Best Practices for LivestreamingFree ReportEvent Presentation | September 29, 2022Innovations from Asia: Insights Presented at GELF NYC 2022 PremiumEvent Coverage | September 29, 2022Groceryshop 2022 Wrap-Up: 10 Key Themes Across Retail Theater, Livestreaming, Sustainability and MoreFree ReportInsight Report | September 22, 2022Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer Service PremiumInsight Report | September 14, 2022Livestreaming Latest, September 2022: Content-Focused Production, Creator-Led Communities and Festivalization PremiumDeep Dive | September 8, 2022Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey Findings PremiumInfographic | September 1, 2022Introducing the New Tech 20: The Global Retail-Tech Leaders in 2022 and Beyond—InfographicRegister for Free AccessDeep Dive | August 31, 2022Think Tank: The Livestreaming E-Commerce Revolution in China PremiumEvent Coverage | August 31, 2022VERB’s MARKET Hosts Shopfest 2022: Brands See Peak Engagement via Livestreaming Q&AFree ReportInsight Report | August 17, 2022Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes PremiumInfographic | July 21, 2022China vs. US—Livestreaming E-Commerce Adoption: InfographicRegister for Free AccessDeep Dive | July 21, 2022China Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping PremiumDeep Dive | July 20, 202210 Trends in Global Beauty PremiumInsight Report | July 20, 2022Living Up to the Hype: How Digital Media Platforms Can Close the Loop Between Content, Culture and Commerce PremiumEvent Coverage | July 19, 2022The Lead Innovation Summit: The Retail World of Tomorrow—Adaptive Retail, DTC, Livestreaming, NFTs and More PremiumDeep Dive | July 19, 2022Influencer Marketing in Luxury: Video-First and Virtual PremiumDeep Dive | July 15, 202210 Trends in the US CPG Market PremiumInsight Report | July 14, 2022Livestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping Destinations PremiumDeep Dive | July 12, 2022E-Commerce Outlook: US Beauty—Skincare To Lead Online Growth PremiumDeep Dive | July 4, 202210 Trends in Global Apparel and Footwear Retail PremiumMarket Outlook | June 30, 2022Market Outlook: Asia Luxury Market To Drive Global Luxury Growth PremiumDeep Dive | June 16, 2022Think Tank: Livestreaming E-Commerce Gains Ground in the US PremiumInsight Report | June 16, 2022Livestreaming Latest, June 2022: Battle for Creators on Social Media Platforms Intensifies PremiumDeep Dive | June 15, 2022Think Tank: Seizing Social Commerce Opportunities in the US PremiumInsight Report | June 10, 2022Five Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing PremiumInsight Report | June 7, 20226.18 Shopping Festival 2022: Five Trends To Watch PremiumEvent Coverage | June 7, 2022Shoptalk Europe 2022, Day One: “And the Winner Is…”—15 Retail and Tech Innovators Compete in the Startup Pitch PremiumInsight Report | June 7, 2022Earnings Insights 1Q22, Week 6: Capri Holdings, Lululemon and RH Post Solid Results; Big Lots’ Sales Decline PremiumInsight Report | May 30, 2022Video: Cryptocurrencies, Retail and the Metaverse PremiumInsight Report | May 17, 2022Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping PremiumDeep Dive | May 17, 2022Understanding the Livestreaming Opportunity: Global Retail Executive Survey Findings PremiumEvent Coverage | May 16, 2022RICE 2022 Wrap-Up: The Future of Retail Is Centered Around Livestreaming, Creativity, the Metaverse and GamingRegister for Free AccessEvent Presentation | May 12, 2022From East to West: How Innovation in APAC Is Creating New, Western Opportunities PremiumInnovator Profile | April 27, 2022Innovator Profile: Switcher Studio Powers Engaging Shoppable Livestreams for Brands and RetailersRegister for Free AccessDeep Dive | April 19, 2022US Livestreaming E-Commerce Survey 2022: Demand for Entertainment Drives Viewership PremiumInsight Report | April 13, 2022Livestreaming Latest, April 2022: Creators Access New Tools and New Sectors Embrace Livestreaming PremiumEvent Coverage | March 31, 2022Shoptalk 2022 Day Four and Wrap-Up: Key Retail Trends Include Personalization, Livestreaming and the MetaverseRegister for Free AccessEvent Presentation | March 30, 2022Retail Is the New Media Channel: Livestreaming E-Commerce Insights Presented at the Vision Monday Leadership Summit 2022 PremiumEvent Coverage | March 29, 2022Shoptalk 2022 Day Two: Strategic Growth Opportunities for Retail—Livestreaming, Digital Tech, the Metaverse and MoreRegister for Free AccessEvent Presentation | March 28, 2022Seizing the Livestreaming Opportunity: Insights Presented at Shoptalk 2022 PremiumEvent Coverage | March 24, 2022MarketingPulse and EtailingPulse 2022: Entering the Metaverse, Understanding Chinese Consumers and Harnessing Influencers PremiumDeep Dive | March 22, 2022E-Commerce Outlook: US Apparel and Footwear—Momentum To Continue in 2022 and Beyond PremiumInsight Report | March 16, 2022Livestreaming Latest, March 2022: Emerging Creators and the Metaverse Are Reshaping the Livestreaming Landscape PremiumDeep Dive | February 28, 2022Luxury in the Metaverse: Recent Developments and Future Potential PremiumDeep Dive | February 15, 2022Beauty at US Department Stores: Four Growth Opportunities PremiumDeep Dive | February 15, 2022International Department Stores’ Growth Strategies: Five Learnings for US Retailers PremiumInsight Report | February 14, 2022Livestreaming Latest, February 2022: Collaborations Invigorate the Live Shopping Experience PremiumMarket Outlook | February 11, 2022Market Outlook: US Department Store Retailing—Consolidation and Digitalization Mark a Diminished Sector PremiumEvent Presentation | February 10, 2022French Founders Club: 10 Insights from CES and NRF 2022 PremiumEvent Coverage | January 21, 2022NRF 2022 Wrap-Up: The Metaverse, Livestreaming E-Commerce and Value of Data PremiumDeep Dive | January 16, 2022Six Livestreaming Myths Debunked: How To Optimize US Livestreaming E-Commerce StrategiesRegister for Free AccessInsight Report | January 12, 2022Livestreaming Latest, January 2022: Monetization and E-Commerce Tools Empower Content Creators PremiumEvent Presentation | January 6, 2022Global Retail in 2022: Retailers Must RESET PremiumInsight Report | December 24, 20213Q21 US Department Store Insights: Revenue Surpasses 3Q19 Levels PremiumDeep Dive | December 16, 20212022 China E-Commerce Trends: Opportunities Under Pressure PremiumDeep Dive | December 15, 2021Retail-Tech Landscape: Social Commerce PremiumDeep Dive | December 15, 20212022 Global Retail Trends PremiumInsight Report | December 13, 2021Livestreaming Latest, December 2021: Livestreaming Fires Up Holiday Shopping PremiumInsight Report | November 22, 2021The 12 Weeks of Holidays 2021: #8—US Livestream Shopping Gears Up for the Holidays PremiumInsight Report | November 17, 2021Singles’ Day 2021: Key Trends in Product Drops PremiumInsight Report | November 12, 2021Singles’ Day 2021 Early Observations as Sales Total $139 Billion PremiumInsight Report | November 11, 2021Alibaba’s 11.11 Global Shopping Festival 2021: A Singles’ Day Primer PremiumInsight Report | November 11, 2021Livestreaming Latest, November 2021: Live Shopping Marathons on Facebook and Instagram PremiumInsight Report | October 29, 2021A Recap of the 10.10 Shopping Festival 2021: Livestreaming, Industry Participation and Charitable GivingRegister for Free AccessInnovator Profile | October 26, 2021Innovator Profile: CommentSold Powers Livestream Shopping for SMBsRegister for Free AccessEvent Presentation | October 11, 202110 Trends in US Retail PremiumInsight Report | October 8, 2021Livestreaming Latest, October 2021: In-Store and Embedded Videos Are Gaining Popularity PremiumDeep Dive | October 8, 2021Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers PremiumDeep Dive | October 7, 2021US Social Commerce Survey 2021: The Impacts of Social Media, Influencers and Livestreaming on Shopping Behaviors PremiumDeep Dive | October 7, 2021Retail-Tech Landscape: Livestreaming E-Commerce Tech Providers and Platforms PremiumInsight Report | September 20, 2021The 10.10 Shopping Festival 2021: A PrimerRegister for Free AccessInsight Report | September 15, 2021Competitions and Festivals Heat Up the Live-Shopping Space: Livestreaming Latest, September 2021 PremiumInsight Report | September 14, 2021New Retail in China: Global Apparel and Beauty Brands Flock to JD.com PremiumEvent Coverage | September 7, 2021Shoppable Livestreaming Is Here To Stay: Coresight Research Presents at retailX 2021Register for Free AccessEvent Presentation | August 25, 2021Livestreaming E-Commerce Playbook: Trends and Best Practices PremiumEvent Presentation | August 18, 2021Livestream Shopping 2021: Unlocking Next Gen Live CommerceRegister for Free AccessDeep Dive | August 18, 2021Retail-Tech Landscape: Livestreaming E-Commerce PremiumEvent Coverage | August 17, 2021Preview: Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Unlock Next-Gen Live CommerceRegister for Free AccessEvent Presentation | June 23, 2021The Future of Retail: 30 Trends in 30 Minutes PremiumEvent Presentation | May 25, 2021ICSC Virtual ReCon Total Store Value: Retail 2021—Global Trends PremiumEvent Presentation | May 19, 2021What’s Next for E-Commerce and New Retail in China? PremiumEvent Presentation | May 18, 2021Contactless Beauty Landscape: Technological Innovation Driving New Experiences and Revenues PremiumEvent Presentation | May 18, 2021Thriving in Retail in 2021 PremiumEvent Presentation | May 13, 2021Beauty Livestreaming Playbook: Trends, Success Stories and Best Practices PremiumEvent Presentation | April 28, 2021Power Retail E-Commerce Outlook 2021 PremiumEvent Presentation | January 15, 202110 Trends for China E-Commerce 2021 Premium