Livestreaming E-Commerce | Coresight Research

Livestreaming E-Commerce

Our coverage of livestreaming e-commerce presents insights into the growth of the market—with a focus on the US and China—as well as recommendations and best practices for brands and retailers to develop winning livestreaming e-commerce strategies.

Market Outlook | December 20, 2024

US and China E-Commerce—Retail 2025 Sector Outlook: Online Sales To Maintain Strong Growth Momentum Premium

Insight Report | October 14, 2024

China Retail Insights: Countdown to Singles’ Day 2024, One Month To Go—Major Platforms Seek To Boost Growth by Supporting Merchants Premium

Insight Report | September 18, 2024

Flipkart Big Billion Days 2024 Preview: Fast Delivery and Increased Sustainability To Boost Sales Premium

Deep Dive | August 21, 2024

What’s Happening in US Beauty Retail?: Inclusivity and Wellness Lead the Way Premium

Insight Report | August 12, 2024

China Retail Insights: Countdown to Singles’ Day 2024, Three Months To Go—Brands Connect with Shoppers Through AI and Livestreaming Premium

Insight Report | July 19, 2024

Amazon Prime Day 2024 Insights: Travel, Food, Early Deals, Livestreaming—This Year’s Sales Boosters Premium

Insight Report | June 24, 2024

China’s 6.18 Shopping Festival 2024: Sales Model Shifts, Low-Price Strategies, New Brands and Livestreaming Premium

Insight Report | April 2, 2024

Five Ways To Win in the China Market: Opportunities for Western Brands and Retailers—China Retail Insights Premium

Event Coverage | March 21, 2024

Shoptalk 2024 Day Four: Innovation for Innovation’s Sake?Free Report

Event Presentation | January 23, 2024

China Retail Unveiled: In-Depth Insights Presented at FIRA 2024 Annual Meeting Premium

Event Presentation | January 22, 2024

What’s Next for the Food Industry?: Insights Presented at the FMI Midwinter Executive Conference 2024 Premium

Event Coverage | January 15, 2024

Day One at NRF 2024: Retail’s Big Show—Building Community and Leveraging Technology Drives Retail Success Premium

Deep Dive | November 29, 2023

4Q23 US Livestreaming Tracker: Trust and Quality Drive Purchase Decisions in Live-Video Commerce Premium

Insight Report | November 24, 2023

Singles’ Day 2023 Performance: Positive Reports from Major E-Commerce Platforms Premium

Analyst Corner | November 19, 2023

Weinswig’s Weekly: The Singles’ Day Trifecta—Discounting, Livestreaming and AIRegister for Free Access

Analyst Corner | November 12, 2023

Weinswig’s Weekly: Five Foundations for the 2023 Festive SeasonRegister for Free Access

Deep Dive | October 24, 2023

Immersive Experiences in Retail: Driving Sales Through Enhanced Shopper Engagement Premium

Insight Report | August 11, 2023

Countdown to China’s Singles’ Day 2023: Three Months To Go—Livestreaming Trends That Brands Must Know Premium

Deep Dive | August 10, 2023

3Q23 US Livestreaming Tracker: Target Provides Competition for Walmart, Opportunities for Home and Beauty Premium

Insight Report | July 11, 2023

China’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract Shoppers Premium

Deep Dive | May 30, 2023

2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping Destination Premium

Infographic | May 17, 2023

10 Key Trends Shaping Livestreaming E-Commerce in 2023—Free InfographicFree Report

Innovator Profile | April 27, 2023

Innovator Profile: Radd.’s Video-Marketing Tool Drives E-Commerce Traffic and Conversion Premium

Deep Dive | February 1, 2023

10 Key Trends Shaping Livestreaming E-Commerce in 2023 Premium

Deep Dive | January 23, 2023

1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping Journey Premium

Insight Report | January 23, 2023

Is Influencer Marketing Still Effective in the Global Beauty Market?Register for Free Access

Deep Dive | January 19, 2023

Innovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging ContentFree Report

Deep Dive | January 11, 2023

Livestreaming in Western Markets: A Beauty Renaissance Is on the Horizon Premium

Insight Report | December 14, 2022

Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm Premium

Deep Dive | December 13, 2022

Retail 2023: 10 Trends in China E-Commerce Premium

Deep Dive | December 12, 2022

Retail 2023: 10 Trends in Retail Technology Premium

Deep Dive | November 29, 2022

Livestreaming in Western Markets: A Primer Premium

Insight Report | November 23, 2022

10.10 Shopping Festival 2022: 10 Key Takeaways Premium

Insight Report | November 17, 2022

Singles’ Day 2022: New Products, Entrants and Trends—Brands Capitalize on Immersive Technologies and Virtual Products Premium

Insight Report | November 16, 2022

Singles’ Day 2022: Platforms Discard Traditional GMV Metrics and Focus on Immersive and Sustainable Shopping Premium

Event Coverage | November 9, 2022

Alibaba Singles’ Day 2022 Initiatives: Focusing on New Technologies and Loyalty Programs for Long-Term Growth Premium

Insight Report | November 4, 2022

One Week to Singles’ Day 2022: Platforms Prepare for 11.11 Shopping Festival Amid Economic Uncertainty Premium

Deep Dive | November 2, 2022

Retail-Tech Landscape: Livestream E-Commerce Tech Providers and Platforms—2022 Update Premium

Event Coverage | October 13, 2022

Big Billion Days 2022 Wrap-Up: Sellers and Consumers Benefit from Tech-Powered Shopping Experiences Premium

Insight Report | October 13, 2022

Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season Premium

Deep Dive | October 10, 2022

4Q22 US Livestreaming Tracker: Promotions and Informative Content Attract Shoppers Ahead of the Festival Season Premium

Insight Report | October 7, 2022

10 Things To Know About the 2022 10.10 Shopping Festival: Special Deals Help Shoppers Weather Inflation PressureFree Report

Event Presentation | October 3, 2022

Seizing the Grocery Livestreaming Opportunity: Insights Presented at Groceryshop 2022 Premium

Insight Report | October 3, 2022

One Week Until the 10.10 Shopping Festival 2022: 10 Best Practices for LivestreamingFree Report

Event Presentation | September 29, 2022

Innovations from Asia: Insights Presented at GELF NYC 2022 Premium

Event Coverage | September 29, 2022

Groceryshop 2022 Wrap-Up: 10 Key Themes Across Retail Theater, Livestreaming, Sustainability and MoreFree Report

Insight Report | September 22, 2022

Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer Service Premium

Insight Report | September 14, 2022

Livestreaming Latest, September 2022: Content-Focused Production, Creator-Led Communities and Festivalization Premium

Deep Dive | September 8, 2022

Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey Findings Premium

Infographic | September 1, 2022

Introducing the New Tech 20: The Global Retail-Tech Leaders in 2022 and Beyond—InfographicRegister for Free Access

Deep Dive | August 31, 2022

Think Tank: The Livestreaming E-Commerce Revolution in China Premium

Event Coverage | August 31, 2022

VERB’s MARKET Hosts Shopfest 2022: Brands See Peak Engagement via Livestreaming Q&AFree Report

Insight Report | August 17, 2022

Livestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes Premium

Infographic | July 21, 2022

China vs. US—Livestreaming E-Commerce Adoption: InfographicRegister for Free Access

Deep Dive | July 21, 2022

China Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping Premium

Deep Dive | July 20, 2022

10 Trends in Global Beauty Premium

Insight Report | July 20, 2022

Living Up to the Hype: How Digital Media Platforms Can Close the Loop Between Content, Culture and Commerce Premium

Event Coverage | July 19, 2022

The Lead Innovation Summit: The Retail World of Tomorrow—Adaptive Retail, DTC, Livestreaming, NFTs and More Premium

Deep Dive | July 19, 2022

Influencer Marketing in Luxury: Video-First and Virtual Premium

Deep Dive | July 15, 2022

10 Trends in the US CPG Market Premium

Insight Report | July 14, 2022

Livestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping Destinations Premium

Deep Dive | July 12, 2022

E-Commerce Outlook: US Beauty—Skincare To Lead Online Growth Premium

Deep Dive | July 4, 2022

10 Trends in Global Apparel and Footwear Retail Premium

Market Outlook | June 30, 2022

Market Outlook: Asia Luxury Market To Drive Global Luxury Growth Premium

Deep Dive | June 16, 2022

Think Tank: Livestreaming E-Commerce Gains Ground in the US Premium

Insight Report | June 16, 2022

Livestreaming Latest, June 2022: Battle for Creators on Social Media Platforms Intensifies Premium

Deep Dive | June 15, 2022

Think Tank: Seizing Social Commerce Opportunities in the US Premium

Insight Report | June 10, 2022

Five Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing Premium

Insight Report | June 7, 2022

6.18 Shopping Festival 2022: Five Trends To Watch Premium

Event Coverage | June 7, 2022

Shoptalk Europe 2022, Day One: “And the Winner Is…”—15 Retail and Tech Innovators Compete in the Startup Pitch Premium

Insight Report | June 7, 2022

Earnings Insights 1Q22, Week 6: Capri Holdings, Lululemon and RH Post Solid Results; Big Lots’ Sales Decline Premium

Insight Report | May 30, 2022

Video: Cryptocurrencies, Retail and the Metaverse Premium

Insight Report | May 17, 2022

Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping Premium

Deep Dive | May 17, 2022

Understanding the Livestreaming Opportunity: Global Retail Executive Survey Findings Premium

Event Coverage | May 16, 2022

RICE 2022 Wrap-Up: The Future of Retail Is Centered Around Livestreaming, Creativity, the Metaverse and GamingRegister for Free Access

Event Presentation | May 12, 2022

From East to West: How Innovation in APAC Is Creating New, Western Opportunities Premium

Innovator Profile | April 27, 2022

Innovator Profile: Switcher Studio Powers Engaging Shoppable Livestreams for Brands and RetailersRegister for Free Access

Deep Dive | April 19, 2022

US Livestreaming E-Commerce Survey 2022: Demand for Entertainment Drives Viewership Premium

Insight Report | April 13, 2022

Livestreaming Latest, April 2022: Creators Access New Tools and New Sectors Embrace Livestreaming Premium

Event Coverage | March 31, 2022

Shoptalk 2022 Day Four and Wrap-Up: Key Retail Trends Include Personalization, Livestreaming and the MetaverseRegister for Free Access

Event Presentation | March 30, 2022

Retail Is the New Media Channel: Livestreaming E-Commerce Insights Presented at the Vision Monday Leadership Summit 2022 Premium

Event Coverage | March 29, 2022

Shoptalk 2022 Day Two: Strategic Growth Opportunities for Retail—Livestreaming, Digital Tech, the Metaverse and MoreRegister for Free Access

Event Presentation | March 28, 2022

Seizing the Livestreaming Opportunity: Insights Presented at Shoptalk 2022 Premium

Event Coverage | March 24, 2022

MarketingPulse and EtailingPulse 2022: Entering the Metaverse, Understanding Chinese Consumers and Harnessing Influencers Premium

Deep Dive | March 22, 2022

E-Commerce Outlook: US Apparel and Footwear—Momentum To Continue in 2022 and Beyond Premium

Insight Report | March 16, 2022

Livestreaming Latest, March 2022: Emerging Creators and the Metaverse Are Reshaping the Livestreaming Landscape Premium

Deep Dive | February 28, 2022

Luxury in the Metaverse: Recent Developments and Future Potential Premium

Deep Dive | February 15, 2022

Beauty at US Department Stores: Four Growth Opportunities Premium

Deep Dive | February 15, 2022

International Department Stores’ Growth Strategies: Five Learnings for US Retailers Premium

Insight Report | February 14, 2022

Livestreaming Latest, February 2022: Collaborations Invigorate the Live Shopping Experience Premium

Market Outlook | February 11, 2022

Market Outlook: US Department Store Retailing—Consolidation and Digitalization Mark a Diminished Sector Premium

Event Presentation | February 10, 2022

French Founders Club: 10 Insights from CES and NRF 2022 Premium

Event Coverage | January 21, 2022

NRF 2022 Wrap-Up: The Metaverse, Livestreaming E-Commerce and Value of Data Premium

Deep Dive | January 16, 2022

Six Livestreaming Myths Debunked: How To Optimize US Livestreaming E-Commerce StrategiesRegister for Free Access

Insight Report | January 12, 2022

Livestreaming Latest, January 2022: Monetization and E-Commerce Tools Empower Content Creators Premium

Event Presentation | January 6, 2022

Global Retail in 2022: Retailers Must RESET Premium

Insight Report | December 24, 2021

3Q21 US Department Store Insights: Revenue Surpasses 3Q19 Levels Premium

Deep Dive | December 16, 2021

2022 China E-Commerce Trends: Opportunities Under Pressure Premium

Deep Dive | December 15, 2021

Retail-Tech Landscape: Social Commerce Premium

Deep Dive | December 15, 2021

2022 Global Retail Trends Premium

Insight Report | December 13, 2021

Livestreaming Latest, December 2021: Livestreaming Fires Up Holiday Shopping Premium

Insight Report | November 22, 2021

The 12 Weeks of Holidays 2021: #8—US Livestream Shopping Gears Up for the Holidays Premium

Insight Report | November 17, 2021

Singles’ Day 2021: Key Trends in Product Drops Premium

Insight Report | November 12, 2021

Singles’ Day 2021 Early Observations as Sales Total $139 Billion Premium

Insight Report | November 11, 2021

Alibaba’s 11.11 Global Shopping Festival 2021: A Singles’ Day Primer Premium

Insight Report | November 11, 2021

Livestreaming Latest, November 2021: Live Shopping Marathons on Facebook and Instagram Premium

Insight Report | October 29, 2021

A Recap of the 10.10 Shopping Festival 2021: Livestreaming, Industry Participation and Charitable GivingRegister for Free Access

Innovator Profile | October 26, 2021

Innovator Profile: CommentSold Powers Livestream Shopping for SMBsRegister for Free Access

Event Presentation | October 11, 2021

10 Trends in US Retail Premium

Insight Report | October 8, 2021

Livestreaming Latest, October 2021: In-Store and Embedded Videos Are Gaining Popularity Premium

Deep Dive | October 8, 2021

Playbook: Livestreaming E-Commerce—A Guide for Global Brands and Retailers Premium

Deep Dive | October 7, 2021

US Social Commerce Survey 2021: The Impacts of Social Media, Influencers and Livestreaming on Shopping Behaviors Premium

Deep Dive | October 7, 2021

Retail-Tech Landscape: Livestreaming E-Commerce Tech Providers and Platforms Premium

Insight Report | September 20, 2021

The 10.10 Shopping Festival 2021: A PrimerRegister for Free Access

Insight Report | September 15, 2021

Competitions and Festivals Heat Up the Live-Shopping Space: Livestreaming Latest, September 2021 Premium

Insight Report | September 14, 2021

New Retail in China: Global Apparel and Beauty Brands Flock to JD.com Premium

Event Coverage | September 7, 2021

Shoppable Livestreaming Is Here To Stay: Coresight Research Presents at retailX 2021Register for Free Access

Event Presentation | August 25, 2021

Livestreaming E-Commerce Playbook: Trends and Best Practices Premium

Event Presentation | August 18, 2021

Livestream Shopping 2021: Unlocking Next Gen Live CommerceRegister for Free Access

Deep Dive | August 18, 2021

Retail-Tech Landscape: Livestreaming E-Commerce Premium

Event Coverage | August 17, 2021

Preview: Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Unlock Next-Gen Live CommerceRegister for Free Access

Event Presentation | June 23, 2021

The Future of Retail: 30 Trends in 30 Minutes Premium

Event Presentation | May 25, 2021

ICSC Virtual ReCon Total Store Value: Retail 2021—Global Trends Premium

Event Presentation | May 19, 2021

What’s Next for E-Commerce and New Retail in China? Premium

Event Presentation | May 18, 2021

Contactless Beauty Landscape: Technological Innovation Driving New Experiences and Revenues Premium

Event Presentation | May 18, 2021

Thriving in Retail in 2021 Premium

Event Presentation | May 13, 2021

Beauty Livestreaming Playbook: Trends, Success Stories and Best Practices Premium

Event Presentation | April 28, 2021

Power Retail E-Commerce Outlook 2021 Premium

Event Presentation | January 15, 2021

10 Trends for China E-Commerce 2021 Premium