Livestreaming Latest, June 2022: Battle for Creators on Social Media Platforms Intensifies

What's Inside

We present recent developments and notable trends in the global livestreaming space—centered around content creators and gamification.

We also offer examples of recent livestreaming events from retail companies globally.

This report includes highlights from social media platforms such as Instagram, TikTok and Twitch, as well as retail companies including Benefit Cosmetics, Charlotte Tillbury, Dyson and Gap.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series.

Click here to read more Coresight Research coverage of livestreaming e-commerce.