Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping

What's Inside

We present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends—namely the increasing popularity of TikTok live shopping, partnerships with media companies, and livestreaming campaigns by leading retailers.

We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Espirit, Judith Williams, Lands’ End, Leroy Merlin, Maybelline, Samsung and more.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the launch of new moderation tools for creators, the expansion of brands’ and retailers’ livestreaming schedules, and the entry of new sectors into the livestreaming space.

Click here to read more Coresight Research coverage of livestreaming e-commerce.