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Livestreaming Latest, April 2022: Creators Access New Tools and New Sectors Embrace Livestreaming


What's Inside

We present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends— namely, the launch of new moderation tools for creators, the expansion of brands’ and retailers’ livestreaming schedules, and the entry of new sectors into the livestreaming space.

We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Conde Nast, Grab and Walmart.

This report is part of our Livestreaming Latest  series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the emerging trend of brands’ diversifying their product catalogs and new ways of forging connections with communities.

Click here to read more Coresight Research coverage of livestreaming.

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