Deep Dive PremiumChina Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping Coresight Research July 21, 2022 What's InsideWe present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. Our analysis covers the following key topics: Use of livestream shopping—including a comparison of China versus the US Livestream shopping habits—popular platforms, categories and formats Purchasing process—consumer spending behaviors, reasons for buying and cart abandonment The power of influencers/celebrities Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. Click here to read more Coresight Research coverage of livestreaming e-commerce. Click here to read our free infographic featuring select survey findings. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Store Tracker Extra, January 2025: 50+ Million Square Feet of Retail Space Slated To Close This YearTrends and Predictions for 2025 with Updates from CES and NRF: Premium Subscriber Call, January 2025US Online Grocery Survey 2025: Full-Basket Orders Increase as Delivery Retains Its DominanceWalmart Investment Community Meeting 2025: From Low-Margin Retailer to Diversified, Digital Profit Engine, But Tariffs Create Uncertainty
