Deep Dive Premium China Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping Bao Arakov Author By Coresight Research July 21, 2022 What's InsideWe present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. Our analysis covers the following key topics: Use of livestream shopping—including a comparison of China versus the US Livestream shopping habits—popular platforms, categories and formats Purchasing process—consumer spending behaviors, reasons for buying and cart abandonment The power of influencers/celebrities Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. Click here to read more Coresight Research coverage of livestreaming e-commerce. Click here to read our free infographic featuring select survey findings. This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in.
