Deep Dive PremiumChina Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping Coresight Research July 21, 2022 What's InsideWe present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. Our analysis covers the following key topics: Use of livestream shopping—including a comparison of China versus the US Livestream shopping habits—popular platforms, categories and formats Purchasing process—consumer spending behaviors, reasons for buying and cart abandonment The power of influencers/celebrities Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. Click here to read more Coresight Research coverage of livestreaming e-commerce. Click here to read our free infographic featuring select survey findings. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail Industry Analysis: What Can Retailers Learn from Shein and Temu?Earnings Insights 3Q23, Week 1: Deckers, Skechers, L’Oréal and Procter & Gamble Report Solid Results; Amazon Sees Further Improvement in Online SalesWeinswig’s Weekly: Retail Media Networks Present a Challenging but Highly Rewarding OpportunityWeekly US and UK Store Openings and Closures Tracker 2023, Week 21: UK Closures Up 59%
