Deep DiveChina Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping Coresight Research July 21, 2022 Reasons to ReadWe present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. Our analysis covers the following key topics: Use of livestream shopping—including a comparison of China versus the US Livestream shopping habits—popular platforms, categories and formats Purchasing process—consumer spending behaviors, reasons for buying and cart abandonment The power of influencers/celebrities Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. Click here to read more Coresight Research coverage of livestreaming e-commerce. Click here to read our free infographic featuring select survey findings. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 2026 Sector Outlook: US Drugstore Retailing—Strong Volume Growth amid Margin PressureUS Store Tracker Extra, April 2026: 30+ Million Square Feet of Retail Space To Close This YearUS Apparel & Footwear Retailing—Themes, Concepts and Innovators: AI, Value, GLP-1 and More To Drive Apparel TransformationShoptalk Spring 2025 “Shark Reef” Startup Pitch: Event Format and Competitors
