Deep Dive PremiumChina Livestreaming E-Commerce Survey 2022: Value and Brand Trust Are Key in Live-Video Shopping Coresight Research July 21, 2022 What's InsideWe present insights into the current state of the livestreaming market in China, based on findings from a proprietary consumer survey. Our analysis covers the following key topics: Use of livestream shopping—including a comparison of China versus the US Livestream shopping habits—popular platforms, categories and formats Purchasing process—consumer spending behaviors, reasons for buying and cart abandonment The power of influencers/celebrities Coresight Research has identified livestreaming e-commerce as one of the key trends to watch in retail. Click here to read more Coresight Research coverage of livestreaming e-commerce. Click here to read our free infographic featuring select survey findings. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Inflation Up, Sentiment Down: Alarm Bells for the US Consumer Economy?Store Tracker Extra: US Store Openings and Closures 2024 Review and 2025 Outlook—InfographicAI Underpins the Tech-Driven Shift in US Grocery, from Smarter Forecasting to Faster CheckoutHome and Home-Improvement Shopping in Focus; Financial Sentiment Turns Negative: US Consumer Survey Insights
