Insight Report 11 minutes Premium6.18 Shopping Festival 2022: Five Trends To Watch Coresight Research June 7, 2022 What's InsideThe extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering the following: Discounts and deals to support China’s economic recovery Measures to empower small and medium-sized businesses Omnichannel capabilities The metaverse Sustainability We discuss highlights from major Chinese e-commerce companies Alibaba (Tmall/Taobao) and JD.com, as well as other participants in 6.18, such as Douyin, Kuaishou and Suning. Read more Coresight Research reports on the topics of the metaverse and sustainability. For more on 6.18, read our coverage of the 2021 festival. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Head-to-Head in US Drugstore Retailing: CVS Health vs. Walgreens Boots AllianceRetailTech: How Consumers and Grocery Retailers Can Reduce Food Waste from Field to FridgeConsumer Financial Health Stays Strong: US Consumer Survey Insights 2023, Week 38Retail Around the World: Coresight Research Observations, January 2023