Insight Report 11 minutes Premium6.18 Shopping Festival 2022: Five Trends To Watch Coresight Research June 7, 2022 What's InsideThe extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering the following: Discounts and deals to support China’s economic recovery Measures to empower small and medium-sized businesses Omnichannel capabilities The metaverse Sustainability We discuss highlights from major Chinese e-commerce companies Alibaba (Tmall/Taobao) and JD.com, as well as other participants in 6.18, such as Douyin, Kuaishou and Suning. Read more Coresight Research reports on the topics of the metaverse and sustainability. For more on 6.18, read our coverage of the 2021 festival. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Research Preview: Market Navigator—US CPGInnovator Profile: MadeMeBuyIt Simplifies Procurement Through a Centralized B2B MarketplaceHead-to-Head in Global CPG: Procter & Gamble vs. UnileverWeak Demand Hampers 6.18 Shopping Festival: China Consumer Tracker