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6.18 Shopping Festival 2022: Five Trends To Watch


What's Inside

The extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering the following:

  1. Discounts and deals to support China’s economic recovery
  2. Measures to empower small and medium-sized businesses
  3. Omnichannel capabilities
  4. The metaverse
  5. Sustainability

We discuss highlights from major Chinese e-commerce companies Alibaba (Tmall/Taobao) and, as well as other participants in 6.18, such as Douyin, Kuaishou and Suning.

For more on 6.18, read our coverage of the 2021 festival.

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