Insight Report 14 minutes PremiumLivestreaming Latest, January 2022: Monetization and E-Commerce Tools Empower Content Creators Coresight Research January 12, 2022 What's InsideWe present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends: the expansion of monetization tools for creators, new live shopping events from the social media giants, and game-changing technology partnerships. We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Carrefour, Instagram, Kuaishou, Meta and TikTok. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the impact of livestreaming on Singles’ Day 2021; the launch of ambitious holiday livestreaming schedules; and the growing diversity of livestreaming formats. Click here to read more Coresight Research coverage of livestreaming. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Three Data Points We’re Watching This WeekCoresight Bites: US Furniture and Home Furnishings—E-Commerce Penetration DeepensEarnings Insights 3Q23, Week 2: Crocs, CVS and Colgate-Palmolive Report Strong Results; Carter’s, Clorox, Estée Lauder and VF Corporation See Sales DeclineMarket Outlook: Department Stores in China—Consumer Shift Toward E-Commerce Squeezes Sales