Livestreaming Latest, January 2022: Monetization and E-Commerce Tools Empower Content Creators

What's Inside

We present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends: the expansion of monetization tools for creators, new live shopping events from the social media giants, and game-changing technology partnerships.

We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Carrefour, Instagram, Kuaishou, Meta and TikTok.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the impact of livestreaming on Singles’ Day 2021; the launch of ambitious holiday livestreaming schedules; and the growing diversity of livestreaming formats.

Click here to read more Coresight Research coverage of livestreaming.