Livestreaming Latest, December 2021: Livestreaming Fires Up Holiday Shopping

What's Inside

We present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends— namely, the impact of livestreaming on Singles’ Day 2021; the launch of ambitious holiday livestreaming schedules; and the growing diversity of livestreaming formats.

We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Twitter, Kohl’s, Hasbro and Otto.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the emerging trend of brands’ diversifying their product catalogs and new ways of forging connections with communities.

Watch Coresight Research’s Livestream Shopping 2021 Virtual Conference on demand.

Click here to read more Coresight Research coverage of livestreaming.