Livestream Shopping 2021: Unlock Next-Gen Live CommerceAugust 18, 2021Register for free access Login/Register to view the video.Livestreaming e-commerce has exploded in China and has recently made waves among US brands and retailers as a new avenue to build consumer engagement and drive online sales. Consumers today are turning to brands and retailers that can provide customized expertise and authentic engagement through the digital channel, and so live shopping is gaining traction. Please Log In to view the video. Not a member? Register for a free user account.