Reasons to Read

Welcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise.

This week, Aditya Kaushik, Analyst, discusses generational shopping trends in the US, based on proprietary consumer survey findings. Discover three key differences between the shopping behavior of Gen Zers and baby boomers.

We also highlight our key research from the past week and reports to look out for in the coming week, so you don’t miss out.

Other relevant research:

• Generational Trends in Shopper Behavior: US Consumer Survey Insights Extra
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.
• Read previous Analyst Corner reports, including last week’s report, which discusses what’s ahead for retail media.