Insight Report 9 minutes PremiumCompetitions and Festivals Heat Up the Live-Shopping Space: Livestreaming Latest, September 2021 Coresight Research September 15, 2021 What's InsideWe present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends—namely, the launch of new live shopping festivals, the use of competitions to engage viewers and the rise of themed livestreams. We offer examples of recent livestreaming events from brands and retailers globally, with highlights from PacSun, Gerry Weber, Vogue Scandinavia and Conforama. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the emerging trend of brands’ diversifying their product catalogs and new ways of forging connections with communities. Watch Coresight Research’s Livestream Shopping 2021 Virtual Conference on demand. Click here to read more Coresight Research coverage of livestreaming. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Coresight Bites: US Store Openings and Closures—2022 Review and 2023 OutlookUS Apparel and Beauty Spending Tracker: December 2022 Clothing and Footwear Spending Jumps 6% Year over YearUS Consumer Tracker: Fewer Consumers Trade Down To Combat InflationUS Innerwear Market: Three Trends Driving Success for Brands and Retailers
