Competitions and Festivals Heat Up the Live-Shopping Space: Livestreaming Latest, September 2021

What's Inside

We present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends—namely, the launch of new live shopping festivals, the use of competitions to engage viewers and the rise of themed livestreams.

We offer examples of recent livestreaming events from brands and retailers globally, with highlights from PacSun, Gerry Weber, Vogue Scandinavia and Conforama.

This report is part of our Livestreaming Latest  series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the emerging trend of brands’ diversifying their product catalogs and new ways of forging connections with communities.

Watch Coresight Research’s Livestream Shopping 2021 Virtual Conference on demand.

Click here to read more Coresight Research coverage of livestreaming.