Livestreaming Latest, August 2021: M&A and Investments Continue; Brands Diversify Product Catalogs and Connect with Communities

What's Inside

We present recent market developments in the global livestreaming space, including M&A activity and investments. We also discuss three notable livestreaming trends—namely, the rapid launch of new brands, diversifying product catalogs and brands’ efforts to connect with consumer communities.

We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Tmall, Showcase, Foreo, Kylie Cosmetics and Walmart.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers multichannel streaming, an emphasis on educational content and regularized broadcast schedules.