Livestreaming Latest, February 2022: Collaborations Invigorate the Live Shopping Experience

What's Inside

We present recent market developments in the global livestreaming space, including key partnerships and investment activity. We also discuss three notable livestreaming trends—namely, the use of livestreams to capture Chinese New Year spending, the rise of collaborations and media companies’ expansion into live shopping.

We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Marks & Spencer, Selfridges, Switcher and TikTok.

This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the expansion of monetization tools for creators and new live shopping events from the social media giants.

Click here to read more Coresight Research coverage of livestreaming.