Insight Report 14 minutes PremiumLivestreaming Latest, February 2022: Collaborations Invigorate the Live Shopping Experience Coresight Research February 14, 2022 What's InsideWe present recent market developments in the global livestreaming space, including key partnerships and investment activity. We also discuss three notable livestreaming trends—namely, the use of livestreams to capture Chinese New Year spending, the rise of collaborations and media companies’ expansion into live shopping. We offer examples of recent livestreaming events from brands and retailers globally, with highlights from Marks & Spencer, Selfridges, Switcher and TikTok. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series, which covers the expansion of monetization tools for creators and new live shopping events from the social media giants. Click here to read more Coresight Research coverage of livestreaming. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Things You Need To Know: Temu—What Do Consumers Actually Think?Economic Sentiment Weakens as Tariff Prospects Heighten: China Consumer Survey InsightsDrugstore and Pharmacy Shopping in Focus—CVS and Walgreens Are the Top Choices: US Consumer Survey InsightsBEST at Retail: Experiences—Consumer Centricity Boosts Engagement