E-Commerce Outlook: US Beauty—Skincare To Lead Online Growth

What's Inside

An increasing number of US beauty purchases have been made online in the past few years, especially since the onset of the Covid-19 pandemic. Due to sales via online marketplaces, mass retailers websites and shoppable, branded websites, the beauty market has become more digitalized than ever before.

In this E-Commerce Outlook, we examine the size and trajectory of the US online beauty market and present key market drivers, industry players, innovators and themes we expect to see in 2022 and beyond.

For more on the US beauty market, read our Market Outlook on US beauty retailing

Contents (Click to navigate)

Introduction

E-Commerce Performance and Outlook

Online Market Factors

Competitive Landscape

Leading Companies

Other Beauty Players

Where Men and Women Shop for Beauty

Themes We Are Watching

E-Commerce Innovators

What We Think